ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size.

This week, our research focuses on the finance and insurance market, which employs nearly 7 million Americans. Despite economic ticks and turns that have contributed to buyer reluctance in the past year, this landscape has increased demand for financial advisers, new talent and top-level employees to enter the field. Businesses can leverage high-quality branded merch to provide a competitive edge and better engage with prospective employees.

Servicing end-buyers in credit unions, banks, brokerage firms, insurance companies, start-ups and government institutions, these businesses can benefit from utilizing financial promotional products like desk accessories and quality outerwear for employee gifting campaigns or corporate sponsorship for philanthropies. According to Counselor State of the Industry data, the finance and insurance market generated 6.3% of total industry sales or $1.6 billion in 2022.

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