Counselor State of the Industry 2025: Buyer Preferences
Distributors are spending smarter on client campaigns, aiming for the sweet spot of pre...
Counselor State of the Industry 2025: Labor
A strong talent pool has eased hiring woes for suppliers seeking salespeople and office...
Counselor State of the Industry 2025: Do Public & Private Equity-Backed Promo Companies Perform Better Than Average?
This ASI Research analysis compares their growth to Counselor Top 40 companies and comp...
Best in Branding: Promo Lessons From Pool Noodles, Cows & Aggressive Mustard
From Olive Garden-branded pool floaties to a wildly expensive but somehow still popular...
Counselor 2025 Woman of Distinction: Mandi Rudd, Genumark
A born ‘solver’ with an ever-burning desire to help others, Rudd has made an impression...
Facilisgroup Hosts 2025 Partner Summit in New Orleans
The promo software provider brought together more than 500 promotional products profess...
Promo Sales Drop for Second Consecutive Quarter, but Optimism Up for Rest of 2025
Distributor sales collectively declined by 3.2% in Q2 2025, according to new findings f...
BirdieBox Relaunches Under New Leadership
Citing “instability and organizational strain” under old ownership, an existing investo...
Editor’s Picks: Trusty Team Spirit Essentials
Help schools and colleges prep for homecoming, tailgates and game day with these brande...
Editor’s Picks: Heartfelt House & Home Items
Practical yet stylish household essentials are a surefire way to enhance brand recognit...
Editor’s Picks: Terrific Tumblers
Drinkware is one of promo’s biggest categories for a reason – make an impact with trend...
Logomark Partners With Sustainable Drinkware Brand Topl
The Counselor Top 40 supplier will debut its line of topl bottles, all made from recycl...
Top 10 ESP Searches: Record Summer Heat Drives Growth for Cooling Promo Products in Q2
The second quarter also saw sustained interest in trendy products like custom socks and...
HPG Opens 135,000-Square-Foot Facility in Texas
The Counselor Top 40 supplier’s new space consolidates production capabilities and will...
Prime Line Partners With YETI To Offer Drinkware Styles
The supplier, a division of Counselor Top 40 supplier S&S Activewear, will offer 10 of ...
Consumer Research: Region
Exclusive research from ASI explores the promo preferences of consumers across a variet...
Gemline To Offer Luxury Travel Brand Hartmann in Promo
Hartmann’s line of bags and luggage is the latest retail brand addition to the Counselo...
Billie Eilish & UMG Upcycle 400K Unsold Concert Tees Into New Merch
Universal Music Group’s merch arm is set to send the shirts to Morocco to be unspun and...
Promotions Planner: Awareness in Action
Start presenting ideas to clients for promotional campaigns centered around October obs...
Consumer Research: Gender
Exclusive research from ASI explores the promo preferences of consumers across a variet...
Universal Unilink Acquires Print-Focused Organization IBSA
The International Business Systems Alliance’s existing purchase contracts will add oppo...
Consumer Research: Generations
Exclusive research from ASI explores the promo preferences of consumers across a variet...
Translate Gen Z’s Love of ‘Grandma-Core’ Hobbies Into Promo
Gen Z is taking their downtime offline – and their newfound interest in crafting, croch...
Explore ASI Research’s Full Set of 2025 End-Buyer Data
Exclusive research from ASI breaks down the promo preferences of end-buyers in five top...
Industry Outlook Slowly Rebounds Even as May Sales Sluggish
ASI Research’s monthly sales report revealed that half of companies had year-over-year ...