Gemline Partners With Yankee Candle, Adds Mini Igloo Playmate Cooler to Catalog
The additions are meant to strengthen the Counselor Top 40 supplier’s Made-in-USA produ...
Garyline To Integrate Under Koozie Group Name Starting January 2026
Products from Counselor Top 40 supplier Garyline will be offered as a sub-brand through...
Editor’s Picks: Motivating Corporate Gifts & Incentives
Prime corporate-gifting season is here, so make your holiday promotions stand out with ...
Mark Gammon Joins PCNA as VP of National Accounts & Buying Groups
The former Cap America CEO will now lead the national account and buying group teams wi...
2025 Counselor Gift Guide
Close the year strong with trendy product picks for top promo end-buyers.
BDA Acquires Harper + Scott
The move, one of the highest-profile promo acquisitions of 2025, is set to enhance Coun...
Promotions Planner: Holidays Beyond the Holidays
Start presenting ideas to clients for promotional campaigns centered around December ob...
Zagwear Hires John Flath as VP of Sales & Marketing
Flath joins the New York-based distributor with more than a decade of experience at Cou...
Editor’s Picks: Tasty Food & Beverage Gifts
Show off client branding – and appeal to recipients’ taste buds – with a fun food kit.
Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More
From Chipotle dorm merch to Guinness “Pintmobiles,” here are a few of the clever print ...
Editor’s Picks: Beautiful Blankets
Keep recipients warm this winter while also showing off a brand with these cozy choices.
Federal Appeals Court Rules Trump ‘Reciprocal’ Tariffs Illegal
However, the court decision leaves current tariffs in place until Oct. 14, giving the p...
De Minimis Tariff Exemption Ends Permanently for Shipments Under $800
Dozens of countries have suspended or restricted shipments to the U.S. this week ahead ...
HPG Moves HandStands & Origaudio to Texas Production Center, Closes Salt Lake City Facility
The move is the Counselor Top 40 supplier’s latest effort to consolidate production at ...
Private Equity Group To Acquire Global Promo Supplier Solo
Platinum Equity is set to take ownership of European Solo, which merged with midocean i...
Trump Delays Higher Tariffs on China Until November
The president’s executive order extends the tentative trade truce between the U.S. and ...
How Would Promo Pros Rate Their Tariff Concerns? We Asked Them
Four months after sweeping tariffs were first announced, firms are adapting – but chall...
Cimpress Revenue Grows in Fiscal Year 2025 but Bottom-Line Gains Slow
The Counselor Top 40 distributor, parent company to Vistaprint and National Pen, posted...
Promotions Planner: Indulge & Enjoy
Start presenting ideas to clients for promotional campaigns centered around November ob...
Trump Announces Barrage of Updated ‘Reciprocal’ Tariffs Going Into Effect Aug. 7
The president’s executive order on Thursday unveiled levies that will affect nearly 70 ...
Counselor State of the Industry 2025: Buyer Preferences
Distributors are spending smarter on client campaigns, aiming for the sweet spot of pre...
Counselor State of the Industry 2025: Labor
A strong talent pool has eased hiring woes for suppliers seeking salespeople and office...
Counselor State of the Industry 2025: Do Public & Private Equity-Backed Promo Companies Perform Better Than Average?
This ASI Research analysis compares their growth to Counselor Top 40 companies and comp...
Best in Branding: Promo Lessons From Pool Noodles, Cows & Aggressive Mustard
From Olive Garden-branded pool floaties to a wildly expensive but somehow still popular...
Counselor 2025 Woman of Distinction: Mandi Rudd, Genumark
A born ‘solver’ with an ever-burning desire to help others, Rudd has made an impression...