The Next 5 Years: How Promo Companies Can Thrive in the 2020s
So much has happened in the 2020s. No matter what comes next, here's how promo companie...
The Next 5 Years: Expand Your Reach by Going Global
The largest U.S. distributors are meeting client needs by expanding internationally int...
ASI Media’s 2025 Salespeople of the Year
These are the solution-weaving sales all-stars propelling big business in promo.
Counselor State of the Industry 2025: Tariffs
From price increases to lagging sales, distributors are dealing with the fallout from t...
Counselor State of the Industry 2025: Sourcing Beyond China
How will volatility impact four of the biggest industry-wide trends?
Counselor State of the Industry 2025: Promo Industry Trends
How will volatility impact four of the biggest industry-wide trends?
Counselor 2025 Lifetime Achievement Award: Alan Vaught, Evans Manufacturing
This hands-on inventor and entrepreneur raised the bar for the promo industry, winning ...
Counselor 2025 Person of the Year: Justin Zavadil, American Solutions For Business
With understated yet powerful leadership, ASB’s president has spurred the Counselor Top...
Overture Promotions Names Tej Shah CEO, Succeeding Jo Gilley
Shah was previously executive vice president of global sales and marketing at the Couns...
Texas Promo Firms Support Relief Efforts Following Deadly Flash Floods
Some in the industry had personal connections to the tragedy that unfolded in the Texas...
STAHLS’ Promotes Martin Borley to CEO of the EMEA Region
Borley has more than 35 years of experience with the global apparel decoration solution...
Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe
Replete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting...
Cutter & Buck’s Parent Firm Makes Austrian Acquisition
New Wave Group said it has acquired Cotton Classics Handels GmbH, an Austrian apparel w...
ASI Research Exclusive: European Distributors’ Annual Sales Rise in 2024, Topping $14.24B
The third annual study of the European promotional products industry builds on ASI Rese...
Chocolate Chocolate Names Justin Walford President & CEO
The Blaine, WA-based supplier provides custom, personalized edible gifts and confection...
Melinda Marr Promoted to Vice President of ACS Affiliate Services
Marr brings more than 30 years of promotional products industry experience to ACS, a su...
Eskimo Joe’s Promotional Products Promotes Amy McCray to President
McCray’s career journey with the organization began in the 1990s when she was working a...
Starline Hires Former Amazon Engineer To Drive Tech Innovation
The Counselor Top 40 supplier noted that Kristopher Kingston, the firm’s new director o...
David Long Retires as Sourcing City CEO; Ella Long Takes the Helm
Sourcing City is a leader in the U.K. promo market, providing a suite of service soluti...
President Trump To Grant Third Extension of ‘Sell-or-Be-Banned’ Deadline for TikTok in the U.S.
The news comes as marketers in the promotional products industry continue to use the po...
Stat Spotlight: A Look at Where Promo & the Economy Stand Near Q2’s Close
Positives include rising consumer, business and industry sentiment, along with moderate...
Distributors Increase Sales 5.4% in Q1 2022
While industry top-line sales increased, a variety of challenges and economic headwinds...
For Malia: GSG’s New Apparel Line Raises Money To Fight Pediatric Cancer in Honor of Late Teen
Malia Jusczyk fought a courageous battle against neuroblastoma, living vibrantly with e...
Price Hikes Loom for Promo Drinkware & Other Categories as Trump Raises Steel & Aluminum Tariffs
On June 4, the president increased the levy rate on imported steel and aluminum article...
Florida Promo Firm Warns of Scammer’s Attempted T-Shirt Swindle
Printing Studio said the request for thousands of T-shirts came through a website order...