Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Sales Rise but Bottom Line Sags as Cimpress Warns of Tariff Headwinds

The publicly traded Counselor Top 40 distributor, parent firm to Vistaprint, National P...

The Vernon Company Hosts National Sales Conference, Honors Top Performers & Partners

The Counselor Top 40 distributor said the event fostered collaboration, introduced team...

Stat Spotlight: GDP Drops, Promo Sales Fall & Confidence Plummets

The macroeconomic numbers show it’s been a difficult start to the year for the U.S. eco...

Gildan Reports 2.3% Sales Growth in Q1 2025, Driven by Activewear Performance

Despite marketplace headwinds, the Counselor Top 40 supplier predicts that it will incr...

Denise Taschereau Becomes Sole Owner of Fairware; Sarah White Retires

Now in its 20th year, the Vancouver, BC-based B Corp distributor has built a reputation...

eXtendTech Announces New Integration Between NetSuite & ESP+

eXtendTech, a developer of specialized NetSuite solutions, has integrated the business ...

3M/Promotional Markets Reports Sales Drop in Q1 2025

Still, the Counselor Top 40 supplier’s revenue decline was not as steep as the industry...

New Bill Would Allow USPS To Deliver Alcoholic Beverages to Of-Age Consumers

If approved, the bill could provide another viable shipping option to providers of adul...

ePromos Names Senior VP of Business Ops & Performance Technology

Jackson has served in IT leadership roles at multiple Counselor Top 40 firms.

L.L.Bean Drops Lawsuit Against 4imprint

The Maine-based outdoors brand voluntarily withdrew the complaint, which centered on tr...

Q&A: The Basic Mechanics of Import Tariffs & Customs Clearance

A logistics broker offers direction on how to properly bring foreign-made products thro...

Pink Floyd’s David Gilmour Sues Merch Company for Trademark Infringement

OtherBrick says it sells “Pink Floyd-inspired” products, but the lawsuit says the compa...

Trump & Bessent Signal Potential Reduction in China Tariffs

The White House is reportedly considering reducing the 145% rate in additional tariffs ...

Global Merch Firm Brand Revolution Acquires Social-First Creative Agency

Executives said the addition of Leeds, England-based Brilliant will strengthen Brand Re...

Court Denies Restraining Order That Would Have Temporarily Halted Tariffs; New Lawsuit Filed

It’s a preliminary legal win for the Trump administration. Still, the case brought by L...

U.S. Will Charge Chinese Shipping Companies & China-Made Ships Fees for Port Calls

Federal trade authorities say the fees are necessary to address supply chain threats an...

S&S Activewear Appoints Three New Senior Vice Presidents

The Counselor Top 40 supplier has tapped executive talent to lead on sales, merchandisi...

The Next 5 Years: How Promo Companies Can Thrive in the 2020s

So much has happened in the 2020s. No matter what comes next, here's how promo companie...

The Next 5 Years: Expand Your Reach by Going Global

The largest U.S. distributors are meeting client needs by expanding internationally int...

DHL Suspends Shipping of $800+ Packages to U.S. Consumers

The logistics firm said the temporary move is a result of new customs rules. It’s conti...

Q1 Industry Sales Drop Amid Tariff Concerns, Trade War Uncertainty

Findings from ASI Research show distributor sales declined by 3.6% and industry confide...

The Bright Side: Koozie Group-Sponsored Service Dog Placed With Young Girl

Adorable pooch Bodie is the new best friend to Madison, a 4-year-old child from Texas w...

Tariffs Prompt Promo Suppliers To Pause China Imports, Stoking COVID-Era Supply Chain Fears

The 145% levy rates on China have companies in the merch space halting orders and shipm...

Acquisition Drives Sales Gain for Stran Promo But Firm Posts $4M Loss in 2024

The publicly traded Counselor Top 40 distributor released fully audited financial resul...

California Becomes First State To Sue President Donald Trump Over Tariffs

The Golden State’s complaint makes claims similar to other recent lawsuits against the ...