The Ampersand Group (asi/123051), a network of business owners in the promotional products, print and related industries, has earned Preferred Vendor status with a major global retail company. The group has generated over $3 million in business with the partner to date. 

Proforma (asi/300094), a Counselor Top 40 distributor, took home two new wins at the 2025 Graphic Design USA American Inhouse Design Awards: The Sustainability is Served campaign was honored for its creative promotional strategy highlighting eco-conscious brand solutions. Meanwhile, The Perfect Pair campaign was recognized for its creative excellence through collaboration between Mike Goebel, distributor owner of Proforma One Marketing, and the brand team at Proforma’s Support Center.

PromoCares, an industry-wide movement dedicated to showing how the promotional products community can create positive societal and environmental impact, announced that it helped raise over $304,000 for Planet Water Foundation through its Water4Good campaign. Donors from The Water4Good campaign mobilized the promotional products industry to support clean water access in global regions where the industry operates. Counselor Top 40 supplier Hit Promo (asi/61125), Reciprocity Road, Whitestone (asi/359741) and Counselor Top 40 supplier Starline (asi/89320) all contributed donations to the cause, while Spector & Co. (asi/88660) donated branded PromoCares water bottles to incentivize contributions. The initiative helped provide water storage and supply to Mexico, India, Laos and Indonesia, as well as Jamaica and Myanmar during recent natural disasters in these regions. 

Apollo USA (asi/73392) has opened its fourth location, a 26,000-square-foot facility in Irving, TX, just outside of Dallas. The location is stocked with a deep inventory of best-selling caps, beanies, hats, blankets, scarves and other products. The supplier and contract decorator now has four locations, with facilities in New Jersey, Illinois and California as well. Apollo has 950 embroidery heads and equipment for screen printing, sublimation, heat transfer and other decoration techniques. 

Fully Promoted Canada (asi/483800), part of Counselor Top 40 distributor Fully Promoted (asi/384000), announces that CEO Yousuf Sandeela recently received the Business Excellence Award at the Canada Pakistan Business Council’s Annual Gala in Toronto.