March 12, 2026

BirdieBox Launches Custom Fulfillment & 3PL Service Platform

BBX Foundry will provide streamlined services for both B2B and B2C clients.

By  Sara Lavenduski

Key Takeaways

• BirdieBox (asi/40603) has launched BBX Foundry to expand into fulfillment and logistics services.

• The new platform provides custom fulfillment and third-party logistics solutions for distributors, brands and organizations.

• The service supports kitting, personalization, warehousing, inventory management, imprinting and multilocation distribution for both B2B and B2C orders.

BirdieBox (asi/40603) now offers a fulfillment and third-party logistics (3PL) service for its clients.

The promotional products supplier unveiled BBX Foundry at ASI Show Fort Worth this week. The new platform offers custom fulfillment and 3PL services for distributors, brands and other organizations.

3PL

BBX Foundry allows customers to offer promo end-buyers a comprehensive kitting, personalization and on-demand fulfillment experience with what BirdieBox calls “flexible and affordable solutions” in the areas of warehousing, inventory management, imprinting, kitting and premium packaging options. BBX Foundry supports B2B and B2C fulfillment, bulk shipments and multilocation distribution.

“Our clients needed more than standard pick-and-pack logistics,” said Spring Hollis, CEO of BirdieBox. “They needed a partner that understands how fulfillment impacts brand experience. BBX Foundry was created to deliver that combination of operational rigor and brand-forward execution.”