SanMar Expands Offerings From Cotopaxi

The five outerwear pieces and hiking backpack are part of the Counselor Top 40 supplier’s new product lineup for the fall.

Key Takeaways

• Counselor Top 40 supplier SanMar (asi/84863) is now offering Cotopaxi outerwear, including jackets, fleeces and vests made of recycled and deadstock materials. SanMar has offered Cotopaxi bags since 2020.


• The Cotopaxi line reflects SanMar’s commitment to sustainability and bold design, and aligns with growing industry demand for eco-conscious apparel.


• Highlights of SanMar’s “This Just In” fall collection include heavyweight V.I.T. tees and fleece, expanded polo collections with performance features and new workwear innovations in the CornerStone line.

Outerwear from a sustainability- and community-minded retail brand is now available to the industry.

After adding Cotopaxi bags to its offerings in 2020, Counselor Top 40 supplier SanMar (asi/84863) will now also offer jackets, fleeces, vests and the Chiquillo backpack (COTOU1701) from the retail brand, which prides itself on offering responsibly made products made of recycled and deadstock materials. Cotopaxi’s water-resistant ripstop nylon is bluesign-approved – SanMar joined bluesign as a System Partner last year.

Cotopaxi fleece

The Cotopaxi Women’s Amado ½-Zip Fleece (COTOW1692) is now available from SanMar (asi/84863) in four color combinations. A men’s style (COTOM1691) is also available.

“We’re so excited to launch Cotopaxi apparel,” said Emily Gigot, director of sustainability at SanMar. “These pieces are fun, functional and made with purpose, bringing together bold design and a genuine commitment to sustainability.”

The announcement is part of SanMar’s new arrivals lineup for fall, called “This Just In,” which includes more than 180 styles across 16 brands. SanMar is also expanding its District line with new Very Important Tee (V.I.T.) styles, including 6.5-oz. heavyweight T-shirts and 10-oz. fleece crewneck sweatshirts and pants. The company said the new styles lean into trending “relaxed, streetwear-inspired details.”

“There is a vibe to the Heavyweight V.I.T. more than being just the perfect weight,” said Shelley Renning, vice president of merchandising. “It’s the slightly oversized fit with perfect details in the right on-trend colors that will make a head-to-toe matching set look effortlessly cool.”

SanMar is also expanding its Port Authority Wearever Polo collection with the Wearever Signature Pique collection of short- and long-sleeved polos that feature a wrinkle-resistant soft hand, wicking properties and UV protection, ideal for uniform programs. And the new CornerStone Workwear Pro line of polos and T-shirts features wicking, anti-odor, snag-proof and UPF 30 features.

“Workwear Pro is a fabrication that no one else is offering in the marketplace,” said Renning. “It really is redefining what to expect from a work shirt for year-round wearability.”

Among the retail brands with additional styles for the fall are Carhartt, The North Face, Nike, TravisMathew, New Era, OGIO, A4, Eddie Bauer and Brooks Brothers.

Based on 2024 North American promotional product revenue of $3.8 billion, SanMar ranked first on Counselor’s most recent list of the largest suppliers in the industry.

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