April 06, 2017
The Future of Virtual Reality Marketing
Check out how VR is currently used for marketing, and how in the future it will further disrupt the marketing and selling process.
NOW
- Students can view 360-degree 3-D videos of the college campuses they’re interested in.
- Potential automotive buyers can take a VR tour of the car they’re interested in buying, both inside and out.
- Prospective employees can check out immersive tours of workspaces with job openings before they apply.
- Potential home buyers can view houses on the markets in immersive VR.
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FUTURE
- Students will enjoy full-immersion tours of entire college campuses and the towns surrounding them, and then can apply instantaneously.
- Drivers will drive a car they’re considering buying with fully immersive VR, complete with AR overlays on the features. The car can be purchased immediately and arrive in the customer’s driveway within a matter of days.
- Retail store visitors can use VR for added product information and see an item’s potential uses.
- Sales professionals will be able to talk to a prospect with realistic virtual conversations thanks to improved graphics and eye contact through eye movement tracking.