2022 ASI Ad Impressions Study

The Most Influential Promo Products

This year’s highly anticipated report identifies the most effective products by state, region and age for U.S. consumers.

By: C.J. Mittica
Research By: Nate Kucsma
February 10, 2022

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The people have spoken. And their collective voices have come together to declare their allegiance for …. outerwear.

Yes, it’s true: Outerwear is the most influential promotional product for American consumers. That’s one of hundreds of insights yielded from the 2022 Ad Impressions Study.

This year’s study has a decidedly demographic and geographic approach. We’ve identified the most influential promotional products – the items that are most effective at influencing a consumer to do business with an advertiser – for both men and women as well as six different age brackets. In addition, we’ve singled out the five most influential products for all 50 states (plus D.C.) and six different regions in the United States.

Note that this data is different than ASI’s monthly Top 10 ESP products, which tracks the items that distributors search for most on ESP. While the ESP data showcases trends and which products are most in demand, the Ad Impressions Study reveals which promotional products have the biggest effect on consumer behavior.

This year’s study is based on data that was analyzed in late 2021 using surveys of nearly 40,000 consumers. To give you a taste, below we present a collection of leading promo products in the U.S. and identify which states and regions they’re most influential in. You can use this data to guide your next big product pitch, or demonstrate to clients which items will be most effective at targeting end-users.

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Most Influential Promotional Products in USA

Hover over the images to see the states where each product is most influential.

Bags

  • Michigan

Caps & Headwear

  • Kansas

Desk Accessories

  • California

Drinkware

  • Rhode Island
  • Virginia

Health & Safety

  • Alabama
  • Alaska
  • Arizona
  • Arkansas
  • Montana
  • Nebraska

Masks

  • Hawaii
  • Idaho
  • South Carolina
  • Wisconsin

Outerwear

  • Colorado
  • Connecticut
  • District of Columbia
  • Florida
  • Georgia
  • Illinois
  • Indiana
  • Iowa
  • Kentucky
  • Louisiana
  • Minnesota
  • Nevada
  • New Hampshire
  • New York
  • North Carolina
  • North Dakota
  • Ohio
  • Oklahoma
  • Pennsylvania
  • South Dakota
  • Utah
  • West Virginia
  • Wyoming

Performance Wear

  • Maryland
  • Missouri
  • Texas
  • Vermont
  • Washington

Polo Shirts

  • Delaware
  • New Mexico

T-Shirts

  • Maine

Umbrellas

  • New Jersey
  • Oregon

Writing Instruments

  • Massachusetts
  • Mississippi
  • Tennessee

5 Most Influential Promo Products by Region & State

Northeast

  • 1. Outerwear
  • 2. Performance Wear
  • 3. Health & Safety
  • 4. Polo Shirts
  • 5. Umbrellas

  1. Outerwear
  2. Health & Safety
  3. Drinkware
  4. Desk Accessories
  5. Writing Instruments

  1. Polo Shirts
  2. Outerwear
  3. Desk Accessories
  4. Health & Safety
  5. Umbrellas

  1. Outerwear
  2. Bags
  3. Drinkware
  4. Performance Wear
  5. Health & Safety

  1. T-Shirts
  2. Writing Instruments
  3. Umbrellas
  4. Calendars
  5. Performance Wear

  1. Performance Wear
  2. Outerwear
  3. Writing Instruments
  4. Polo Shirts
  5. Drinkware

  1. Writing Instruments
  2. USB Drives
  3. Mobile Power Banks
  4. T-Shirts
  5. Calendars

  1. Outerwear
  2. Performance Wear
  3. T-Shirts
  4. Umbrellas
  5. Desk Accessories

  1. Umbrellas
  2. Drinkware
  3. Desk Accessories
  4. Caps/Headwear
  5. Calendars

  1. Outerwear
  2. Masks
  3. Drinkware
  4. Polo Shirts
  5. Writing Instruments

  1. Outerwear
  2. Performance Wear
  3. Caps/Headwear
  4. Umbrellas
  5. T-Shirts

  1. Drinkware
  2. Outerwear
  3. Calendars
  4. Umbrellas
  5. Bags

  1. Performance Wear
  2. Caps/Headwear
  3. Masks
  4. Polo Shirts
  5. T-Shirts

Southeast

  • 1. Outerwear
  • 2. Performance Wear
  • 3. Health & Safety
  • 4. Masks
  • 5. T-Shirts/Polo Shirts (tie)

  1. Health & Safety
  2. Mobile Power Banks
  3. Outerwear
  4. Caps/Headwear
  5. Masks

  1. Health & Safety
  2. Mobile Power Banks
  3. Outerwear
  4. Caps/Headwear
  5. Masks

  1. Outerwear
  2. Drinkware
  3. Performance Wear
  4. Bags
  5. Writing Instruments

  1. Outerwear
  2. Health & Safety
  3. Umbrellas
  4. T-Shirts
  5. Performance Wear

  1. Outerwear
  2. T-Shirts
  3. Desk Accessories
  4. Performance Wear
  5. Health & Safety

  1. Outerwear
  2. Desk Accessories
  3. Health & Safety
  4. Writing Instruments
  5. Umbrellas

  1. Writing Instruments
  2. Outerwear
  3. Polo Shirts
  4. Masks
  5. T-Shirts

  1. Outerwear
  2. Masks
  3. Polo Shirts
  4. Umbrellas
  5. Drinkware

  1. Masks
  2. Polo Shirts
  3. Desk Accessories
  4. Performance Wear
  5. Umbrellas

  1. Writing Instruments
  2. Performance Wear
  3. Bags
  4. Outerwear
  5. Caps/Headwear

  1. Drinkware
  2. Umbrellas
  3. Performance Wear
  4. Polo Shirts
  5. Writing Instruments

  1. Outerwear
  2. Health & Safety
  3. Performance Wear
  4. Bags
  5. Calendars

Midwest

  • 1. Outerwear
  • 2. Performance Wear
  • 3. Polo Shirts
  • 4. Health & Safety
  • 5. T-Shirts

  1. Outerwear
  2. T-Shirts
  3. Drinkware
  4. Performance Wear
  5. Writing Instruments

  1. Outerwear
  2. T-Shirts
  3. Bags
  4. Desk Accessories
  5. Masks

  1. Outerwear
  2. Health & Safety
  3. Drinkware
  4. Writing Instruments
  5. Polo Shirts

  1. Caps/Headwear
  2. Umbrellas
  3. Desk Accessories
  4. Outerwear
  5. Masks

  1. Bags
  2. Outerwear
  3. Writing Instruments
  4. Masks
  5. Umbrellas

  1. Outerwear
  2. T-Shirts
  3. Polo Shirts
  4. Health & Safety
  5. Writing Instruments

  1. Performance Wear
  2. Outerwear
  3. Polo Shirts
  4. Umbrellas
  5. Writing Instruments

  1. Health & Safety
  2. Umbrellas
  3. Outerwear
  4. Caps/Headwear
  5. Masks

  1. Outerwear
  2. Performance Wear
  3. Mobile Power Banks
  4. T-Shirts
  5. Umbrellas

  1. Outerwear
  2. Polo Shirts
  3. Writing Instruments
  4. Umbrellas
  5. Calendars

  1. Outerwear
  2. Performance Wear
  3. Masks
  4. Umbrellas
  5. Caps/Headwear

  1. Masks
  2. Outerwear
  3. Drinkware
  4. Writing Instruments
  5. Bags

Southwest

  • 1. Performance Wear
  • 2. Outerwear
  • 3. Health & Safety
  • 4. Polo Shirts
  • 5. Masks

  1. Health & Safety
  2. USB Drives
  3. Drinkware
  4. Calendars
  5. Performance Wear

  1. Outerwear
  2. Performance Wear
  3. Masks
  4. Bags
  5. Health & Safety

  1. Polo Shirts
  2. Masks
  3. Calendars
  4. Writing Instruments
  5. Health & Safety

  1. Outerwear
  2. Polo Shirts
  3. Writing Instruments
  4. Masks
  5. Umbrellas

  1. Performance Wear
  2. Health & Safety
  3. Polo Shirts
  4. Outerwear
  5. Writing Instruments

Mountain Region

  • 1. Outerwear
  • 2. Performance Wear
  • 3. Masks
  • 4. Health & Safety
  • 5. Bags

  1. Outerwear
  2. Bags
  3. Performance Wear
  4. Masks
  5. Mobile Power Banks

  1. Masks
  2. Performance Wear
  3. Writing Instruments
  4. Health & Safety
  5. USB Drives

  1. Health & Safety
  2. Bags
  3. Masks
  4. Performance Wear
  5. Polo Shirts

  1. Outerwear
  2. Masks
  3. Health & Safety
  4. Desk Accessories
  5. Performance Wear

  1. Outerwear
  2. Bags
  3. Performance Wear
  4. Desk Accessories
  5. Masks

Pacific Region

  • 1. Outerwear
  • 2. Performance Wear
  • 3. Health & Safety
  • 4. Drinkware
  • 5. T-Shirts

  1. Health & Safety
  2. Drinkware
  3. Caps/Headwear
  4. Performance Wear
  5. Outerwear

  1. Desk Accessories
  2. Health & Safety
  3. Drinkware
  4. T-Shirts
  5. Masks

  1. Masks
  2. Mobile Power Banks
  3. Drinkware
  4. Outerwear
  5. Umbrellas

  1. Umbrellas
  2. Outerwear
  3. Performance Wear
  4. Bags
  5. Mobile Power Banks

  1. Performance Wear
  2. Outerwear
  3. Writing Instruments
  4. Drinkware
  5. Health & Safety