News

Q&A: How To Successfully Run and Grow a Small Business
Q&A: How To Successfully Run and Grow a Small Business

A top industry consultant and experienced supplier entrepreneur share their best advice.

Trump Administration Announces New Tariff Rules on Steel, Aluminum & Copper
Trump Administration Announces New Tariff Rules on Steel, Aluminum & Copper

In the announcement, the president said the proposed tariffs, some as high as 50%, were a matter of national security.

Proforma Recognizes High-Earning Owners at Million Dollar Club Celebration
Proforma Recognizes High-Earning Owners at Million Dollar Club Celebration

The annual event brought together distributors that generated between $1 million and $50 million in 2025 sales.

Cintas Increased Revenue Nearly 9% in Q3, Expects More Growth After UniFirst Acquisition
Cintas Increased Revenue Nearly 9% in Q3, Expects More Growth After UniFirst Acquisition

The Counselor Top 40 distributor of uniforms and workwear has also raised its annual revenue expectations roughly a month after the UniFirst deal w...

Lisa Folts Takes on Expanded Role at PromoShop as VP of Sales
Lisa Folts Takes on Expanded Role at PromoShop as VP of Sales

Folts will now oversee sales enablement, account growth strategies and the development of sales content, messaging and playbooks for the Counselor ...

Facilisgroup Promotes Samantha Ross & Kevin Schnepp to VP Positions
Facilisgroup Promotes Samantha Ross & Kevin Schnepp to VP Positions

Ross is now vice president of partner experience, and Schnepp has been named vice president of partner success.

Tim Andrews’ Final Letter to the Industry
Tim Andrews’ Final Letter to the Industry

As ASI’s president and CEO retires after 23 years, he reflects on the promo industry’s evolution and what comes next.

Beyond the Gym: New Trends in Performance Apparel
Beyond the Gym: New Trends in Performance Apparel

This popular category has transcended the sports and exercise world to become stylish everyday wear.

The Exit Interview: Tim Andrews on Leadership, Listening & Letting Go
The Exit Interview: Tim Andrews on Leadership, Listening & Letting Go

After his 23-year tenure, ASI’s president and CEO reflects on his long run, strong finish and the discipline to stop there.

Starline Adds Quiksilver Drinkware to Its Growing Product Collection
Starline Adds Quiksilver Drinkware to Its Growing Product Collection

The Counselor Top 40 supplier said the drinkware line is designed to combine aesthetic and sleek design with durability and utility.

The Promise (and Limitations) of Recycled Polyester
The Promise (and Limitations) of Recycled Polyester

rPET has become popular in apparel and promo as a more sustainable alternative to virgin polyester. But behind the production process story lies a ...

Commonsku Members Visit Honduras for SanMar Factory Tour
Commonsku Members Visit Honduras for SanMar Factory Tour

The promo software company and several of its customers witnessed every step in the T-shirt-making process and got a firsthand look at the Counselo...

Fully Promoted Welcomes More Than 200 Attendees to Its Annual Summit
Fully Promoted Welcomes More Than 200 Attendees to Its Annual Summit

The Counselor Top 40 distributor held the three-day event during ASI Show Fort Worth, with the theme “Raising the Bar.”

ASI Fort Worth 2026: Keynoter Nick Friedman on How Brands Can Thrive
ASI Fort Worth 2026: Keynoter Nick Friedman on How Brands Can Thrive

The co-founder of College HUNKS Hauling Junk & Moving offered actionable takeaways on building trust with end-buyers and providing winning solutions.

Cintas Acquires UniFirst in $5.5B Deal
Cintas Acquires UniFirst in $5.5B Deal

The Counselor Top 40 distributor’s third attempt at acquiring UniFirst, a workwear and uniform company, was a success, marking its largest acquisit...

ASI Fort Worth 2026: Debunking the Biggest Print Myths
ASI Fort Worth 2026: Debunking the Biggest Print Myths

Denise Gustavson of PRINTING United Alliance gave distributors actionable tips to start selling print with success.

ASI Fort Worth 2026: Attendees Say Lower Tariffs Would Boost Sales
ASI Fort Worth 2026: Attendees Say Lower Tariffs Would Boost Sales

AI and automation were also a major theme in the Education Day wrap-up.

ASI Fort Worth 2026: Build Trust & Be Unforgettable in a Crowded Market
ASI Fort Worth 2026: Build Trust & Be Unforgettable in a Crowded Market

At Education Day at ASI Fort Worth, Shawna Suckow of The Buyer Insider discussed how leading with humanity can help businesses stand out.