News
iPROMOTEu Recognizes Women in Promo at Annual Networking Event
The Counselor Top 40 distributor’s “A Woman’s View” initiative has celebrated women in the industry for more than a decade.
How Olympic Medal Malfunctions Could Have Been Avoided, According to Suppliers
After multiple reports of medals breaking at the 2026 Winter Olympic Games, promo manufacturers share what went wrong and why design choices matter.
Promotional Source Appoints Rebecca Korhonen to VP of Process Excellence
Korhonen has more than 20 years of industry experience.
ESP Data Shows Canadian End-Buyers Sought Classic Product Categories in 2025
An economically challenging year led to distributors searching for tried-and-true items and lower-cost alternatives to retail brands.
Attraction Promotes Two Sales Executives
Maxime Couture and Bruno Renaud will support ongoing growth and increasing demand for Canadian-made apparel.
Vantage Apparel Adds Premium Basics Brand Lane Seven to Its Product Lineup
The Counselor Top 40 supplier says Lane Seven’s retail-inspired apparel makes it a fit for premium apparel and lifestyle campaigns.
Bill Gossman Appointed to Top Role at Staples Promotional Products
Gossman succeeds former president Daron Hines at the Counselor Top 40 distributor.
Joint ASI-PPAI Study Finds Promo Among the Lowest Carbon Impact Advertising Channels
When it comes to ads that truly connect with consumers, promo’s carbon footprint is actually eight times smaller than digital.
iPROMOTEu Honors Standout Affiliates & Owners at Annual Awards Luncheon
The Counselor Top 40 distributor recognized performance, leadership and impact across its network of owners and affiliates.
Melanie Langille Joins DezineCorp as VP of Sales
Langille has 25 years of experience in the Canadian promo industry.
BOSKA Food Tools Makes Its Promo Debut Through Gemline
The Dutch brand of kitchen tools crafts its products with sustainability and longevity in mind, according to Gemline.
Spector & Co. Promotes Shashi Singam to Marketing Executive Vice President
Singam joined the Montreal-based supplier nearly 10 years ago.
How Distributors Are Winning Sales Despite International Tourism Slowdown
Shifting travel patterns (including a rise in domestic tourism) are prompting promo companies to help hospitality clients do more with tighter budg...
4imprint Projects Annual Revenue & Profit Down Compared to 2024
The largest distributor in promo said it remained resilient amid a “volatile macroeconomic environment,” according to a trading update for investor...
Gemline Teams Up With Ringo, Adding Tech-Enabled Hydration to Its Product Lineup
The partnership aligns with Gemline’s mission to bring forward-thinking product options to distributor partners, according to the Counselor Top 40 ...
Allmade Apparel Partners With The Authentic T-Shirt Company/SanMar Canada
The agreement expands the sustainable apparel company’s reach into the Great White North.
PCNA Partners With Berne Apparel
The Counselor Top 40 supplier is now the exclusive provider of the select styles from the Indiana-based workwear brand to the industry.
Strong Q4 Lifts Promo Industry to Record $27.7 Billion in 2025 Sales
Though the gains were driven more by price increases than increased sales activity, distributors remain relatively optimistic for the year ahead.