Brendan Menapace

  • Content Director, Print & Promo Marketing

Brendan is the content director for ASI's Print & Promo Marketing media brand, which brings together the promotional products, apparel, commercial print and product decoration industries. His coverage includes in-depth company and personal profiles, trend pieces, and multimedia content.

‘Deadpool’ Goes NSFW With Popcorn Bucket Promo

The ‘designed by Deadpool’ Wolverine bucket plays off of the viral ‘Dune’ popcorn bucke...

‘Challengers’ Movie Has Spawned Major T-Shirt Demand

The Zendaya-led tennis flick has influenced multiple tee designs (some knockoffs, some ...

New York MTA Winds Down MetroCard Sponsorship Program, Starting With Vampire Weekend Co-Brand

The famous transit cards, which have depicted everything from musicians to fashion bran...

UK Introduces D-Day Commemorative Coin (In Addition to ‘Star Wars’ Coins)

The Royal Mint has been using legal currency for commemorative campaigns across history...

NY Bill Would Limit Plastic Packaging, Aim To Increase Recyclability

New York lawmakers hope to shift the burden of recycling costs to vendors, while incent...

The Paris Olympics Feature Cardboard Bed Frames for Athletes

Athlete accommodations in the Olympic Village include beds made of recycled materials w...

Meet the World Record Holder for Putting on T-shirts Fired From a T-shirt Cannon

David Rush has been breaking Guinness World Records for years, and his latest achieveme...

Researchers Develop 3D Printing Process Using Scrap Wood

This new method could create products that look and feel like natural wood while minimi...

Minor League Baseball Teams’ Branding Collaboration With Indie Rock Bands Is a Win for Both

A city’s music scene and artists are part of its fabric as much as its sports teams, an...

Study Finds Xinjiang Cotton in 19% of Apparel Sold in US and Abroad

Cotton from the region in China is banned in the U.S. due to alleged human rights abuse...

Sauce Packet Proposals & Baja Blast Champagne Flutes: Inside Taco Bell-Branded Weddings

These types of experiential events are on the rise, and they’re augmented with creative...

Koozie Group Pen Goes Viral on TikTok

A TikTok user shared a story about the “best pen she’s ever used,” and now the Top 40 s...

Judge Rejects Adidas’ Appeal To Reinstate Lawsuit Against Thom Browne

Leaders at the sportswear brand feel the fashion designer violated trademarks Adidas ho...

How the Paris Olympics Uses Creative Packaging (but Minimal Cliché) for Branded Merch

As with events like the World Cup, the Olympics merchandise reflects on the host city/c...