C.J. Mittica

  • Editor-in-Chief, Counselor and ASICentral.com

C.J. Mittica is the editor-in-chief of ASI Media. Since joining ASI in 2008, his magazines have been the recipients of six ASBPE Top 10 Magazine of the Year awards.

State of the Industry: Sales Harder to Come By

Buyer apprehension is resulting in smaller, less frequent orders and a shift to more af...

ASI Chicago 2024: Attendees Leave Show Energized for Second Half

From making connections to finding new products to celebrating the industry’s changemak...

ASI Chicago 2024: The Biggest Trends & Newest Products From the Show Floor

Nineties fashion, mission-driven companies and product innovations all shined at the show.

ASI Chicago 2024: The Secrets To Making Your Business Irresistible

Sales and persuasion expert Carolyn Strauss delivered winning ideas to compel clients t...

ASI Chicago 2024: Level Up Your Self-Promo Game

During an Education Day session at the show, Cliff Quicksell showcased successful self-...

ASI Chicago 2024: Digital Tools & Mental Tricks To Get Creative

Bill Petrie explained how originality and inspiration can help distributors in a new er...

2024 Salespeople of the Year

These are the relationship-building, creative consultants spurring eye-popping success ...

#Counselor70: The 70 Events That Rocked the Promo Products Industry

From inventions to revolutions, these are the moments that shaped an industry.

#Counselor70: Favorite Posts From Our Anniversary Contest

To celebrate Counselor’s 70th anniversary, we asked readers to share images of the maga...

#Counselor70 Contest: Celebrate the Anniversary of Promo’s Flagship Magazine

Join in the fun and post pictures of your favorite issue of Counselor to win prizes.

ASI Fort Worth 2024: Hot Trends and New Products

Drinkware innovations and compelling Made-in-the-USA options were among the top finds f...

ASI Fort Worth 2024: Mimi Brown Delivers Strategies To Skyrocket Your Sales

The keynote speaker from the ASI Show’s first exhibit day delivered passion, personal s...

ASI Fort Worth 2024: Build Relationships & Nurture Leads With Social Media

Jay Busselle showed how strategic targeted content can translate to consistent sales.

ASI Fort Worth 2024: Attendees Bullish About Sales in 2024

The show’s Education Day wrap-up touched on the industry’s outlook, Stanley, AI and tip...

Counselor 2024 Best Places to Work

Meet the industry companies who are putting people first.

Counselor 2024 Best Places to Work: #75 – Southern Trophy House

Find out what makes this distributor a top workplace.

Counselor 2024 Best Places to Work: #11 – LoveHandle

Find out what makes this supplier a top workplace.

Counselor 2024 Best Places to Work: #60 – Pinnacle Promotions

Find out what makes this distributor a top workplace.

Counselor 2024 Best Places to Work: #19 – AG Marketing Solutions

Find out what makes this distributor a top workplace.

Counselor 2024 Best Places to Work: #61 – TK Promotions

Find out what makes this distributor a top workplace.

Counselor 2024 Best Places to Work: #15 – Liquid Screen Design

Find out what makes this distributor a top workplace.

Counselor 2024 Best Places to Work: #26 – The MRL Group

Find out what makes this distributor a top workplace.

Counselor 2024 Best Places to Work: #60 – Pinnacle Promotions

Find out what makes this distributor a top workplace.

Counselor 2024 Best Places to Work: #58 – Greater Pacific

Find out what makes this supplier a top workplace.

Counselor 2024 Best Places to Work: #63 – Black Forest Ltd.

Find out what makes this supplier a top workplace.