Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

PromoStandards Hosts 4th Annual Tech Summit in Florida

The three-day event featured education sessions, networking opportunities and the organ...

PCNA, ETS Express Selected as the Exclusive Providers of Stanley 1913 Products to the Industry

Counselor Top 40 supplier PCNA first partnered with the retail brand in 2023; the agree...

Obituary: Dave Wilson, Genumark

Wilson spent 30 years at the company’s Winnipeg office, alongside his wife and two sons.

The Next 5 Years: How Promo Companies Can Thrive in the 2020s

So much has happened in the 2020s. No matter what comes next, here's how promo companie...

The Next 5 Years: Meet the Growing Needs of Your People

After a profound shift in the world of work, employers will be challenged to continue m...

ASI Media’s 2025 Salespeople of the Year

These are the solution-weaving sales all-stars propelling big business in promo.

Counselor State of the Industry 2025: Supplier Health

A multitude of factors – starting with the seismic impact of tariffs – are undermining ...

UPS Announces Plans To Close 22 Facilities Across Nearly 20 States in 2026

So far, companies in the promo industry are experiencing minimal disruption, but the mo...

ASI Orlando 2026: Marketing Strategy as a ‘Mosaic’

Marketing is more than a single slogan these days; it’s different but related stories t...

ASI Orlando 2026: Boost Sales With Sustainable Business Practices

Sustainability is a nonnegotiable for a growing number of end-buyers.

ASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”

After a challenging first half of the year, eager attendees and exhibitors at the indus...

ASI Orlando 2026: Full Recap of the Show

The first promo trade show of the year offered attendees professional development oppor...

Promotional Source Appoints Rebecca Korhonen to VP of Process Excellence

Korhonen has more than 20 years of industry experience.

ESP Data Shows Canadian End-Buyers Sought Classic Product Categories in 2025

An economically challenging year led to distributors searching for tried-and-true items...

Attraction Promotes Two Sales Executives

Maxime Couture and Bruno Renaud will support ongoing growth and increasing demand for C...

5 Must-Know Facts About Print on Demand

In this ASI Learning Network course, ASI Media’s Theresa Hegel gives an overview of the...

Melanie Langille Joins DezineCorp as VP of Sales

Langille has 25 years of experience in the Canadian promo industry.

Spector & Co. Promotes Shashi Singam to Marketing Executive Vice President

Singam joined the Montreal-based supplier nearly 10 years ago.

3 Goals for Distributors’ First 3 Months

In this course on the ASI Learning Network, Christina Mendola, executive director of di...

Allmade Apparel Partners With The Authentic T-Shirt Company/SanMar Canada

The agreement expands the sustainable apparel company’s reach into the Great White North.

PCNA Partners With Berne Apparel

The Counselor Top 40 supplier is now the exclusive provider of the select styles from t...

6 Industry Firms Named to the Entrepreneur Franchise 500 List

The ranking recognizes franchises for their growth, franchisee support and brand strength.

Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo

A majority of respondents to the Counselor Top 40 distributor’s 2026 Swag Trends Survey...

ASI Orlando 2026: A Wrap-Up of the 3-Day Event

The industry’s first show of the year featured two days of exhibits, a full slate of pr...

Gemline Adds to Outdoor Retail Offerings With New Dometic Partnership

The collaboration makes Gemline the exclusive promo supplier of the outdoor retail brand.