How To Sell To Startups
Solve the marketing challenges of new companies by pitching the right ideas and products.
Exciting New Reality for Promo Industry
Virtual reality is no longer some fanciful dream. The technology is real and growing – ...
Case Study: International Reach
A Midwest university appeals to students from all walks of life.
Declutter Your Inbox
Here's how to win back control over your email. 1. Make a System Create...
How To Handle An Order Error
The number-one objective should be fixing the problem. 1. Address the Error...
5 Tips to Boost Your Positivity
Five tips for embracing a healthy attitude. 1. Focus on Perceptions Your...
Case Study: Good Hair Day
Products with broad and niche appeal work for a direct-sales hair-care line.
Case Study: Morning Joe
Popular giveaways work well for this TV news station.
Distributor Feeds Local Needy Families
Bucks County, Pennsylvania, just to the north of Philadelphia, is an area of rolling...
Overcome Common Sales Objections
1. Do Your Research Before calling your prospect, research their company and any...
Case Study: A Helping Hand
This small-town distributor helped create the entire brand identity for a senior care c...
Case Study: Spirited Swag
A Kentucky moonshine distillery gets a fresh apparel makeover.
Case Study: Brand Launch
A biopharma startup gets the word out before its drug hits the market.
Distributor Tip: Bring Suppliers on Sales Calls
Still guarding client info from even your most trusted vendors? Here's a trick to...
Power to the Girls
This Top 40 distributor showed support for its majority-female workforce with an in-hou...
I Earned My BASI: Rachel Leone
Rachel Leone, president of Leone Marketing Solutions (asi/251966), talks about how...
How to Attract More Twitter Followers
Using Twitter for your business can help boost visibility. Use these 6 tips to get...
Distributor Salesperson of the Year Finalist - Michael Levitt
Check out the Advantages Distributor Salesperson of the Year finalists. ...
Vatican-Approved Backpacks and Branded Items
In the months leading up to the Catholic Church's World Youth Day 2016, preparations...
Artist Suspends Thread Art From Ceilings
Canadian artist Amanda McCavour's stitched creations showcase just what thread can...
From Bullet to Bottle Opener - The Evolution of a Promotional Product
When Eli Crane's brother in the Marines had a chance to return stateside to see his...
I Earned My BASI: Kathryn Morelli
Kathryn Morelli, owner of Pro-Mo's Ad Specialties (asi/299738), shares how earning...
Customer Service Rep of the Year Runner-Up - Rich Fatone, Garyline
When he first joined his current company, Bronx, NY-based Garyline, in 1992, Rich...
Customer Service Rep of the Year - Patty Ceranski, Gemline
In this day and age of blink-and-you-miss-it order inquiries and...
I Earned My BASI: Jessica Ibsen
Jessica Ibsen, BASI, promotional consultant at Stackable Sensations (asi/332999),...