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Tara Lerman

  • Digital News Editor

Tara oversees ASI Media’s news coverage. She regularly contributes to podcasts, videos, and data explainers that help ASI’s audience make sense of industry trends and business news.

Top Promo Takeaways From the November U.S. Jobs Report

Job gains in healthcare and construction and losses in warehousing represent opportunit...

OTTO International Launches Club Collection of Golf & Sportswear Caps

The Counselor Top 40 supplier will showcase the new headwear at ASI Orlando next month.

PCNA Promotes Mark Gammon to SVP of Sales

The industry veteran has held numerous positions across promo, including CEO of Counsel...

Obituary: Brian Stahl, Cofounder and Former Head of Operations at Stahls’

The industry leader, who passed away on Nov. 22 at 78, will be remembered for his gener...

Newly Proposed Bipartisan Legislation Would Require Made-in-USA Merch at National Park Service Sites

The American Products in Parks Act could be a boon for American promo manufacturers.

What Etsy’s ‘Gifts That Say I Get You’ Campaign Teaches About the Power of Personalization

A new ad from Etsy lays out the ingredients for successful gift-giving this holiday sea...

Imports Fall, Trade Deficit Shrinks as Reciprocal Tariffs Take Effect

New figures from the U.S. Bureau of Economic Analysis show a 5.1% decrease in imports o...

The Fed Cuts Interest Rates for Third Time This Year, Blames Tariffs for Inflation Overshoot

The announcement comes after the central bank cut rates twice this fall.

Reflecting on ASI’s Community Impact in 2025

The company has donated $2 million over the last two decades, including more than $40,0...

613 Originals Taps Former alphabroder Exec Greg Mastro To Lead Operations

Mastro has held several manufacturing leadership roles at some of the industry’s top su...

Former Wayfair Chief Commercial Officer Dave DeSandre Joins VistaPrint

DeSandre will define and lead North American business operations for the subsidiary of ...

Bipartisan Bill Seeks Transparency on AI-Driven Job Losses

The AI-Related Job Impacts Clarity Act would require some companies to disclose workfor...

The Dot Corp Expands Offerings With New Promo and Apparel Division

The Irvine, CA-based print company says the new structure will better position it as a ...

Stran Promotional Solutions Taps Jack Audibert To Lead Strategy & Compliance

The vice president of growth and strategic initiatives will take on the expanded role o...

Cimpress Posts 7% Growth in Q1 FY2026

The parent company of Vistaprint and National Pen said the numbers put it on track to a...

What Will the Future of Tariffs Look Like? The Supreme Court Could Help Decide

After a federal court struck down many of President Trump’s tariffs, the Supreme Court’...

The Promo Industry Attempts a World Record at PSI 2026

Promo professionals will convene in Düsseldorf, Germany, to bring together 250 branded ...

Gildan Doubles Its Scale With the Completion of Long-Awaited Acquisition of Hanesbrands

The Montreal-based Counselor Top 40 supplier officially closed the deal on Monday.

Trump Holds Off on Imposing Additional Tariffs on Canada

The U.S. president threatened a 10% levy on the country after the Ontario provincial go...

Imprint Engine Appoints New CRO To Lead $100 Million Growth Strategy

Colin Loughran, a 20-year promo industry veteran, will oversee global revenue for the b...

Thumbprint Signals Growing Investment in AI With Appointment of Director of Tech

The distributor also announced that its lead software developer will assume an expanded...

World Emblem Restructures Into Unified Promo Brand Custom Genie

The move, which will see Custom Genie’s production headquarters in Georgia, is the late...

Logomark Expands Regional Presence With New Sales Hires

The Counselor Top 40 supplier brings on two regional sales managers and one inside sale...

Promo Industry Rallies Around Jamaica After Hurricane Melissa

Companies on the island are rebuilding what they lost – while giving back to communitie...

Jill Albers Returns to BAMKO as VP of Client Success

Albers previously worked at the Counselor Top 40 distributor from 2018 to 2023.