Tara Lerman

  • Digital News Editor

Tara oversees ASI Media’s news coverage. She regularly contributes to podcasts, videos, and data explainers that help ASI’s audience make sense of industry trends and business news.

A Cup of Culture: How the ‘Bad Johnnie’ Cocktail Cup Became a Collector’s Item in Puerto Rico & Beyond

Hitex Marketing Group partnered with Scottish whiskey brand Johnnie Walker to create a ...

Bill Gossman Appointed to Top Role at Staples Promotional Products

Gossman succeeds former president Daron Hines at the Counselor Top 40 distributor.

Koozie Group Taps Patrick Reininger as New Chief Commercial Officer

The announcement comes just a month after the Counselor Top 40 supplier completed the i...

iPROMOTEu Honors Standout Affiliates & Owners at Annual Awards Luncheons

The Counselor Top 40 distributor recognized performance, leadership and impact across i...

LogoBranders Promotes Morgan Symons to VP & General Manager

In her new role at the Montgomery, AL-based distributor, Symons will be responsible for...

U.S. & India Reach Tentative Trade Deal, Bringing Tariffs Back Down to 18%

President Trump announced the agreement on Truth Social after a phone call with Indian ...

Gemline Brings Crocs Classic Tote Collection to the Promo Market

The product line will debut in the Counselor Top 40 supplier’s Spring 2026 collection.

Tru Art Advertising Calendars Acquires Fellow Calendar Supplier M Line Calendars

The announcement comes shortly after The Beach Company, M Line’s parent firm, announced...

2026 Merchandise World Brings Record Number of Attendees to Coventry, England

The U.K.’s largest annual trade show delivered its strongest performance since before t...

Fully Promoted Marks 25 Years in Business With New Franchise Partners & Increase in Promo Sales

The Counselor Top 40 distributor saw an approximate 2.5% increase in promo/apparel sale...

Custom Sportswear Supplier Those Guys Print Launches Website Redesign

According to the company, the new website design offers clearer visibility into distrib...

Cimpress Subsidiary National Pen Appoints Bryan Kranik of BuildASign to CEO

The move comes amid a strategic initiative to combine the capabilities of National Pen,...

American Solutions for Business Names New Director of Distribution

Justin Buysse joined the Counselor Top 40 distributor in 2019 and led several process i...

BOSKA Food Tools Makes Its Promo Debut Through Gemline

The Dutch brand of kitchen tools crafts its products with sustainability and longevity ...

IdentiBrands Powered by Proforma Acquires Absolute Ink Promotional Products

The deal is one of multiple acquisitions made by Proforma affiliates to start the year.

Pro Towels Names Melissa Mason as VP of Client Partnerships

Mason has been with the Pittsburgh-based supplier for more than 14 years.

MadeToOrder Promotes Stephanie Hinkle & Hannah Granata to Director Roles

Hinkle will be director of marketing & vendor partnerships, while Granata was named dir...

From RFPs to SOWs: How Distributors Are Solving the Toughest Client Requirements

Complex requirements from potential clients have compelled distributors to devote more ...

Soardist Appoints Mark Jaroszewski to President & COO

Jaroszewski joined the company in 2021 as its first U.S.-based employee.

4imprint Projects Annual Revenue & Profit Down Compared to 2024

The largest distributor in promo said it remained resilient amid a “volatile macroecono...

Trump Threatens European Nations With Tariffs as He Seeks To Acquire Greenland

The countries, which include Germany, France and the United Kingdom, maintained a unite...

Gemline Teams Up With Ringo, Adding Tech-Enabled Hydration to Its Product Lineup

The partnership aligns with Gemline’s mission to bring forward-thinking product options...

4allpromos Releases Brand Refresh, Signals its Renewed Commitment to Customer Care

The new brand look includes an updated logo, slogan and website overhaul.

International Promo Community Convenes in Düsseldorf for 3 Days of Workshops & Product Displays

The 2026 PSI trade show also broke a world record for largest brand diversity in a prom...

Barker Specialty Celebrates 75 Years in Business

The Cheshire, CT-based distributor and third-generation family business was founded by ...