Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

4imprint Increases Solar Capacity as Part of Flagship Facility’s Expansion

The Counselor Top 40 supplier increased solar capacity by 56% as part of the 170,000-sq...

The Bright Side: Gildan Donates $200,000 Worth of Apparel in Hurricane Helene Relief Effort

The Counselor Top 40 supplier has nine facilities located in the Carolina region, where...

East/Gulf Coast Port Workers Strike, Disrupting Supply Lines

Promo suppliers have prepared and say a short-lived stoppage shouldn’t cause significan...

Global Shipping Disruptions Make Importing Costlier, Longer for Industry Suppliers

Despite the challenges, suppliers at this point believe that stock levels will remain s...

Legal Battle Over New Independent Contractor Rule Intensifies

Enacted this year, the regulations have drawn criticism and praise from promo professio...

Lucrative Loyalty: 8 Strategies for Increasing Client Retention

Leading promo sales pros provide insights that will help bolster distributors’ top and ...

Promo Suppliers Respond to Anker Power Bank Recall

Industry firms such as Hirsch and Gemline carry products from the brand, but items the ...

Sales Slip for 3M/Promotional Markets in Q3

The publicly traded parent company of the Counselor Top 40 supplier, however, eked out ...

Proforma Concludes 2024 Energize Summit Series

The Counselor Top 40 distributor said the traveling event series brings together distri...

Counselor Power 50 2024: No. 1 Jo-an Lantz, Geiger

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

4imprint Appoints New Chief Financial Officer

Michelle Brukwicki, a telecommunications industry executive, will be replacing longtime...

Penn State Trademark Lawsuit Against Merch Maker Headed to Trial

The case could impact future legal fights involving claims of trademark infringement.

BDA Partners With the National Women’s Soccer League

The Counselor Top 40 distributor inked a licensing agreement that will have the firm ma...

Blank2Branded Names New VP of Sales

Marisa Bonardi-Mattessich has taken on the leadership role at the New Jersey-headquarte...

Counselor Power 50 2024: No. 38 Yuhling Lu, Ariel Premium Supply

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

3 Takeaways for Promo Products Pros From McDonald’s Clever ‘Receipt Tees’ Campaign

The fast-food corporation’s Sweden-based division turned the receipts of customers’ ord...

ASI Power Summit 2024: What’s the Future of S&S Activewear & alphabroder?

S&S CEO Frank Myers sat for a Q&A that focused on the massive acquisition involving two...

ASI Power Summit 2024: The Opportunities and Pitfalls of Going Global

A trio of C-suiters advised attendees on the ins and outs of conducting international b...

Counselor Power 50 2024: No. 49 Jose Gomez, Edwards Garment

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 32 Chris Lee, Brand Addition

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 25 Andy Shape, Stran Promotional Solutions

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 7 Marc Simon, HALO Branded Solutions

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 6 Frank Myers, S&S Activewear

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 2 CJ Schmidt, Hit Promotional Products

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Blue Generation Names Brett Garran VP of Sales

Garran joins the Counselor Top 40 supplier with a background that includes sales experi...