Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Smart Apparel Evolution: The Levi's/Google Smart Jacket

Everyday apparel is about to get a bit smarter. Over the last couple years,...

Perry Ellis Reports Q1 Sales

Global apparel company Perry Ellis International (asi/77715), which operates in the...

College-Branded Beer Free to Flow

The college-branded beer can keep flowing in Louisiana. A lawmaker in the Bayou...

CPSC Recalls DG Fashion Scarves

The U.S. Consumer Product Safety Commission (CPSC) has issued a recall on DG Fashion...

Eco-Friendly Fabric Is Made From Wood Fibers

If you're a promotional product distributor with clients who have an eco-friendly...

2017 Hot List: Julie and Dan Haar

"We're not satisfied unless our clients rave about us."

2017 Hot List: John Henry III

"You treat others how you want to be treated."

S&S Activewear Opens New Texas Distribution Center

Top 40 supplier S&S Activewear (asi/84358) is expanding its national footprint...

S&S Activewear To Open New Texas Distribution Center

Top 40 supplier S&S Activewear (asi/84358) is expanding its national footprint...

S&S Activwear Opens New Texas Distribution Center

Top 40 supplier S&S Activewear (asi/84358) is expanding its national footprint...

2017 Hot List: Marcia Tarnoff

Meet the hardworking "Jersey Girl" who founded Blank2Branded.

Staples, Inc. Sales Down in the First Quarter

Staples, Inc., parent company of Top 40 distributor Staples Promotional Products...

Brand Addition Acquired By Private Equity Firm

One of Europe's leading promotional products distributors has a new owner. U.K.-based...

GDP Growth Weaker in First Quarter

Gross domestic product in the U.S. increased at its slowest rate in three years...

River’s End Exits Leather Apparel Business, Continues Exploring Possible Sale

Top 40 supplier River's End Trading Company (asi/82588 ) is moving away from the...

Axis Partners With Blank2Branded

Top 40 distributor Axis Promotions (asi/128263) has made a strategic investment in...

Digital BobbleHead Of Trump Answers Your Questions Online

The National Bobblehead Hall of Fame & Museum (What? Yes, that is a real thing.)...

Utilizing Big Data in the Ad Specialty Industry

A glimpse at how advanced analytics are being used by promotional products companies – ...

MLB Star Bryce Harper Is Half-Turkey In Wacky “Gobblehead” Promotion

Hide your children: There is a new half-man, half-beast on the loose. And he's...

Case Study: Relationship Selling

These two case studies highlight how a good rapport with clients can be avenues to larg...

How to Respond to “I Need to Make Sure My Boss Is OK With This"

Close in on a successful sale by besting this objection with these four strategies....

Second Careers in the Promo Products Industry

Counselor profiles four professionals thriving in promo following distinguished achieve...

How Promo Products Salespeople Can Beat Stress

A new Advantages survey shows more industry salespeople are under greater pressure to p...

Transitioning to Promo? Training Is Key

While there are certainly plenty of success stories, making the transition from...

Second Careers in Promo - Bryce Fulton

Four high-profile professionals find success with second careers in the promo industry....