Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

AAA Innovations Partners With BLUNT

The NJ-based supplier will offer two styles from the eco-conscious umbrella brand.

Build Your Personal Brand on Social Media

Consumers feel more connected to a brand when executives and employees are active on so...

Canadian Officials Lift COVID Restrictions, Though Recovery Is Slow

Promo firms say a full upturn to 2019 numbers will be gradual in the face of significan...

Sell to Different Personality Types

Tailor your sales strategy to four buyer personalities to close more sales.

BELLA+CANVAS Establishes Ukrainian Aid Program, Calls for Critical Donations

The apparel supplier is leveraging its existing supply chain across Europe and connecti...

ASI Hosts Discussion to Honor Women’s History Month

The panel, made up of women at ASI, was held on International Women’s Day on March 8.

Lifetime Brands Acquires S’well Bottle

Phoenix-based Zing Manufacturing is the exclusive supplier of the retail brand to the p...

Change Your Diet to Maximize Productivity

Making simple adjustments can result in big benefits to your health and energy levels d...

Redefining a Best Place to Work

COVID hastened institutional acceptance of what employees have long wanted – flexibilit...

Best Places to Work: #4 – Printable Promotions

Find out what makes this distributor a top promo industry workplace.

Best Places to Work: #6 – Doing Good Works

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Best Places to Work: #12 – Liquid Screen Design

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Best Places to Work: #18 – iClick

Find out what makes this supplier a top promo industry workplace.

PPE Falls Out of Top ESP Searches as Virus Restrictions Lift

Promo stalwarts once again dominate the Top 10 list of most-searched terms in ESP for F...

Best Places to Work: #21 – Blink Marketing

Find out what makes this distributor a top promo industry workplace.

Best Places to Work: #23 – PromoPlace

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Best Places to Work: #28 – Image Source

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Improve Your Website

A well-designed site is essential for your digital presence and business reputation.

Best Places to Work: #32 – PowerStick.com

Find out what makes this supplier a top promo industry workplace.

Best Places to Work: #38 – Harper + Scott

Find out what makes this distributor a top promo industry workplace.

PCNA Pledges Support for Ukrainian Refugees

A percentage of March sales will go to humanitarian relief during the ongoing crisis in...

Best Places to Work: #48 – AIA Corporation

Find out what makes this distributor a top promo industry workplace.

Obituary: Steven Paul Heidmann, The Magnet Group

He spent more than 20 years with the Missouri-based Top 40 supplier.

Follow a Pre-Call Checklist

Having a plan before your first conversation with a lead ensures you’ll cover all the i...

Promotions Planner: Summer Fun

Start presenting ideas to clients for promotions centered on June observances.