Counselor Top 40 supplier Cap America (asi/43792) announced that Jon Page and Cory Cissell, sons of founder Phil Page, have purchased the company. Phil Page has led the business for the last 40 years and plans to stay on as a minority owner and board member, according to a Cap America spokesperson. The transition marks a new generation of family leadership and, with Jon Page having served in combat, now makes Cap America a veteran-owned company.

Cory Cissell and Jon Page, co-owners of Cap America (asi/43792)

According to the Fredericktown, MO-based supplier, Jon Page and Cissell step into ownership with a shared vision of honoring the company’s legacy while positioning Cap America for continued growth and innovation. Cissell, who has served in sales, marketing and customer experience roles at Cap America, has transitioned into the position of president of Cap America. In his new role, Cissell will oversee sales strategy, customer experience and organizational leadership. Jon Page, who formerly served as VP of production, will assume the role of chief production officer, focusing on manufacturing, decoration and operational efficiency.

“We are incredibly excited about the future of Cap America and honored to build upon the strong foundation Phil has established over the past 40 years,” Cissell said. “Our commitment is to carry forward the company’s long-standing traditions while continuing to serve our customers with excellence and deliver the highest-quality decorated headwear in the industry. We extend our sincere gratitude to Cap America’s customers for their trust and support over the years.”

Founded in 1985, Cap America is known across the industry for its headwear products. Based on 2024 North American promotional products revenue of $64.8 million, Cap America ranks 27th on Counselor’s most recent list of the largest suppliers in the industry.