January 09, 2026
Valumark Announces Relaunch With New Product Lineup & Updated Branding
The supplier, a subsidiary of Logomark, says its new identity is an intentional move to distinguish itself from its parent company’s branding.
Key Takeaways
• Valumark, a division of Counselor Top 40 supplier Logomark (asi/67866), has unveiled a refreshed brand identity with bold visuals, colorful branding and an updated product presentation to distinguish itself from its parent company’s brand.
• The relaunch emphasizes trend forward, value priced products with strong inventory, featuring more than 200 stocked items and new designs.
Valumark, a division of Counselor Top 40 supplier Logomark (asi/67866), is outfitting a new look.
The brand has introduced a refreshed identity and new product lineup featuring bold imagery, colorful branding and an updated product presentation, allowing the line to distinguish itself from the larger Logomark branding.
Valumark, a division of Counselor Top 40 supplier Logomark (asi/67866), has debuted a refreshed brand identity.
“Valumark has always represented great quality, and this relaunch strengthens that promise with trend-forward products and deep inventory at the right price – something our distributor partners can continue to rely on,” said Clive Goldberg, president of Logomark and a member of Counselor’s Power 50 list of most influential people in the promo industry. “We believe this next chapter will deliver even greater value for those seeking smart, impactful promotional solutions.”
According to the supplier, the updated lineup features quality products, more than 200 stocked items and fresh designs and essentials. Valumark will debut its updated branding at upcoming trade shows.
“This relaunch represents more than a new look – it elevates the entire value experience,” Goldberg said. “Valumark now stands stronger than ever as the perfect blend of style, quality and the right price.”
Based on 2024 promotional products revenue of $122.3 million, Logomark ranks 16th on Counselor’s most recent list of largest suppliers in the industry.