PromoShop (asi/300446) has a new vice president of sales.

The Counselor Top 40 distributor announced that Lisa Folts will take on the senior sales position. Folts joined PromoShop in November 2024, and since then has served as director of enterprise partnerships. She’s also the executive director of marketing for the Specialty Advertising Association of Greater New York.

Lisa Folts, PromoShop (asi/300446)

Before joining PromoShop, Folts held sales roles at several promo companies, including Counselor Top 40 supplier PCNA (asi/66887) and Counselor Top 40 distributor ePromos (asi/188515).

In her expanded role, Folts will be responsible for overseeing sales enablement, account growth strategies and the development of sales content, messaging and playbooks. She’ll also lead the creation of scalable enablement programs for global sales teams, strengthen account expansion and outbound effectiveness, and advance the company’s training and coaching frameworks.

“Lisa has consistently shown an incredible ability to elevate our sales organization with strategic clarity, operational rigor and a deep commitment to our people,” said Memo Kahan, CEO of PromoShop and a member of Counselor’s Power 50 list of most influential people in the industry. “Her leadership has already helped unlock new growth opportunities and sharpen our go-to-market execution. We’re thrilled to see her step into this role and lead us into an exciting next phase.”

Based on 2024 North American promotional products revenue of $67.1 million, PromoShop ranks 32nd on Counselor’s most recent list of largest distributors in the industry. The Los Angeles-based distributor acquired Ideas Unlimited, a Memphis-based distributorship, earlier this year.