July 31, 2025

Nadel Installs Solar Panels, Furthering Sustainability Commitment

The Los Angeles-based Counselor Top 40 distributor has set a target to reach net-zero carbon emissions by 2040.

By  Theresa Hegel

Key Takeaways

• Counselor Top 40 distributor Nadel (asi/279600) has installed solar panels at its Los Angeles headquarters as part of its broader sustainability strategy.

• The firm has set a goal of achieving carbon net-zero emissions by 2040.

Counselor Top 40 distributor Nadel (asi/279600) is making an investment in sustainable growth. The Los Angeles-based firm has installed solar panels at its corporate headquarters, helping to meet nearly all of its energy needs.

Counselor Top 40 distributor Nadel (asi/279600) has installed solar panels at its Los Angeles headquarters.

“Installing solar panels is more than just a smart energy decision – it’s an intentional step in the right direction on our eco journey,” said Debbie Abergel, Nadel’s chief strategy officer and a member of Counselor’s Power 50 list of the most influential people in promo. “We’re excited to lead by example and show that sustainability and innovation go hand in hand.”

Nadel said the initiative is part of a broader company-wide effort to implement eco-friendly practices. For instance, the company has taken The Climate Pledge, setting a target to achieve carbon net-zero emissions by 2040. It works with UPS and other freight carriers, using the CarbonFree shipping program, to offset 100% of carbon emissions on all shipments. The distributor is also working with SME Climate Hub to help guide its sustainability initiatives.

Nadel is one of a handful of promo companies that have invested in solar power. Counselor Top 40 distributor Geiger (asi/202900) uses solar panels to power its Lewiston, ME-based headquarters. A few years ago, Counselor Top 40 supplier Gemline (asi/56070) installed a solar array consisting of 1,736 modules at its Lawrence, MA, facility. Counselor Top 40 supplier SanMar (asi/84863) last year kicked off projects to install solar panels at its Ohio and Texas warehouses. Other Top 40 firms with solar energy investments include 4imprint (asi/197045) and NC Custom (asi/44900).

Founded in 1953, Nadel ranked 15th on Counselor’s most recent list of top distributors, with 2024 North American promotional products revenue of $198 million.

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