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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

USTR Again Delays Final Determination on Proposed Tariff Hikes

The potential increased levies on steel and aluminum are of particular concern to the p...

Overture Promotions Makes First Acquisition in Europe

The Counselor Top 40 company has purchased Sweden-based distributor Brandon and formed ...

Amid Bankruptcy, Delta Apparel Asset Sell-Off Commences

Assets from the firm’s Salt Life, Soffe and DTG2Go brands were among those bid on at an...

Geiger Promotes Jeff DePalma to Vice President of Enterprise Sales

DePalma, who has worked on the supplier and distributor sides of the industry, joined t...

ASI Research Exclusive: Europe’s Distributors Top $14B in Annual Sales

The new in-depth study of the European promotional products industry builds on ASI Rese...

Garyline Receives Private Equity Investment, Completes Move to Florida

An affiliate of Mill Point Capital LLC has invested in the Counselor Top 40 supplier, w...

Gemline Increases Warehouse Capacity by More Than 20%

The Counselor Top 40 supplier moved its offsite warehousing from two separate buildings...

As Port Strike Looms, Suppliers Prep & Adapt

The product providers to the $26.1 billion North American merch market believe that, de...

Innovation Watch: HPG Debuts Pinterest-Like Storyboard+

The automation-driven marketing tool from the Top 40 supplier enables distributors to v...

Enter Sandman: Metallica & Virginia Tech Team Up on Co-Branded Merch

The university’s football team enters the stadium at home games to the iconic rock band...

Stran Acquires Casino Loyalty Company Gander Group, Projects Over $100M In 2024 Sales

The Counselor Top 40 firm made the acquisition through a newly formed subsidiary that’s...

Outdoor Cap Names New Head of Technology

Tom Arens, whose past experience includes time in the healthcare industry and at Tyson ...

Lawyer: Delta Apparel’s Activewear Business To Be Liquidated

However, the former Counselor Top 40 supplier, which filed for bankruptcy this summer, ...

The Campaign: Behind the Scenes of a $2 Million Order

In the newest installment of The Campaign case study series, ASI’s Salesperson of the Y...

Vantage Apparel & Starline Form New Partnership

Executives at the Counselor Top 40 suppliers said the move creates a one-stop web-based...

Federal Judge Blocks FTC Enforcement of Noncompete Ban Nationally

The agency had sought to ban the contract clauses, which have been a point of controver...

Galaxy – More Than Balloons Partners With Drinkware Brand Welly

The supplier noted that Welly donates 1% of its sales to clean water projects worldwide...

As RFPs Grow in Complexity, Promo Pros See Opportunities for Improvement

Industry distributors say requests for proposals have become more complicated and time-...

University Tees Acquires Greek House

The deal brings together two companies that specialize in providing custom apparel and ...

What Does It Mean To Be ‘Made in the USA’?

As the FTC cracks down on bogus claims, this Q&A primer helps clarify what’s kosher and...

Headwear Brand Imperial Names New President

David Shaffer is rising into the leadership role at the golf world-focused cap maker, w...

LA Business Journal Names BAMKO Top Workplace

The Counselor Top 40 distributor placed first among medium-sized companies on the publi...

Stat Spotlight: Inflation’s Last Gasp?

While the economy faces certain headwinds, decelerating inflation, the likelihood of a ...

SoundCloud Debuts Online Swag Store for Musical Artists

All items are made to order through SoundCloud, and the entertainers keep 100% of their...

Former Nike Sourcing Leader Joins Outdoor Cap Company

Eddie Benford has come aboard as the Counselor Top 40 supplier’s new head of product.