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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Stran Promo Projects 10%+ Half-Year Sales Growth

The publicly traded Counselor Top 40 distributor is working to finalize fully audited r...

ASI & PRINTING United Alliance Launch Dual Membership

The offering, which comes with exclusive benefits, aims to help businesses ignite growt...

Feds Bar Five China-Based Companies From Exporting to the U.S. on Forced Labor Concerns

It’s another strong reminder to companies in the print and promo space to ensure their ...

SnugZ USA Appoints Alex Barberis as Chief Technology Officer

Barberis joins the Counselor Top 40 supplier with a background that includes time at BE...

State of the Industry: Distributors Increasingly Sourcing Direct

Distributors are increasingly sourcing direct from overseas – a trend that suppliers se...

Sky High Marketing Holds Grand Opening of New Headquarters

The 50,000-square-foot facility will support and power growth, while allowing for more ...

Attorneys To Judge: Dismiss Lawsuit Against Stanley Drinkware’s Parent Company

The class action case is asking for hundreds of millions in damages, but lawyers for Pa...

Cimpress Grows Sales & Earnings in Its Full 2024 Fiscal Year

The Counselor Top 40 distributor’s flagship VistaPrint brand and National Pen, a former...

Jeffrey Nanus Retires as President of $40M Supplier AAA Innovations

The move comes nearly five months after AAA was acquired by Sign-Zone, parent firm of C...

YNIS Acquires Cedric Spring & Associates, Projects $16M in 2024 Sales

The deal enables Texas-headquartered You Name It Specialties to expand into the Midwest...

Gildan’s Sales Rise but Proxy Fight Tanks Half-Year Earnings

The publicly traded Counselor Top 40 supplier is projecting that full-year sales will b...

Fully Promoted Reports Half-Year Sales Growth, Opens New Locations

The Counselor Top 40 distributor, which operates a franchising model, reported that 12 ...

Terry Town Fully Operational Again Following Ransomware Attack

The California-headquartered firm lost internal files during the cyber assault and is s...

Renewal for Trade Act Important to Promo Sourcing Unlikely Before Next Year

While particulars continue to be discussed and timing is uncertain, officials believe C...

3M’s Sales Decline Less Than 1% in Q2

Counselor Top 40 firm 3M/Promotional Markets, which is part of the Minnesota-headquarte...

BEL Promo Hires Three Strategic Account Managers

Dan Jenne, Lee Coscia and Jeff Colley will focus on relationships with Counselor Top 40...

Maple Ridge Farms Acquires Sweeter Cards

The deal between the two food gift suppliers marks Maple Ridge’s first acquisition duri...

Scammer Submitted PO, Spoke on Phone With Distributor in $63K Swindle Attempt

The crook was posing as an actual employee of Ohio University, trying to trick a promo ...

Judge Says Jam Band Phish Can Seize Bootleg Merch

The federal order empowers law enforcement, including U.S. Marshals, to confiscate unli...

The Bright Side: New Imperial Headwear Collection To Support Folds of Honor

The cap brand’s collaboration will help advance the nonprofit’s mission of providing sc...

A Lawsuit in Florida & Complaint in France Accuse Lululemon of Greenwashing

How the cases play out can carry importance for companies in the promotional products m...

Counselor International Person Of The Year 2024: Florence Mosnier, IPPAG

The Swiss-based general manager of promo’s international collective is facilitating con...

Atlantis Headwear’s Parent Firm Achieves Key Sustainability Certifications

The GOTS and GRS certifications aim to define globally recognized requirements to ensur...

FTC Notches Court Win in Quest To Enforce Noncompete Ban

Whether the prohibition on the controversial contract clauses for workers will take eff...

The Bright Side: BAMKO Donates 2,400 Baby Blankets Through SwagCycle

The blankets went to Baby2Baby, which distributes essential items to children living in...