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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Lazzari Lands Proforma’s Largest-Ever Single Contract

Mike Lazzari’s $24 million deal is with a multinational financial services firm.

Witaszak No Longer With Staples Promotional Products

The long-time head of the industry’s second largest distributorship is now not with the...

Links Unlimited Partners With KNOMO London

Cincinnati, OH-based supplier Links Unlimited (asi/67617) announced Tuesday that it...

Trend Alert: Cannabis Swag’s Expansion

Limited edition merch for a cannabis history pop-up museum is another sign of the oppor...

BDA Acquires BrandVia

The deal weds two Top 40 distributorships that had combined 2018 North American promo s...

University of Tennessee Turns Bullied Boy’s Hand-Drawn Design Into Official T-Shirt

The heartwarming story highlights the powerful emotional connection promo products can ...

Facebook: We’re Making It Easier To Sell Merch Directly

New features for public figures aim to facilitate the selling of branded merchandise an...

Deb Taylor Steps Down as CEO of Taylor Corp.

The parent company of Top 40 distributor Taylor Communications will now be headed by Gl...

TSC Strikes Strategic Partnership With Ouray

Cincinnati-based Top 40 promotional products supplier TSC Apparel (asi/90518) has...

Looming ‘REAL ID’ Requirement Poised To Disrupt Business Travel

If you fly, now is a good time to get your ‘REAL ID’ drivers license.

Fully Promoted Names New Executive As Office Franchising Model Gains Steam

Top 40 distributor Fully Promoted (asi/384000) has hired a new director of vendor...

Innovation Watch: The Biodegradable Plant & Algae T-Shirt

It’s an eco innovation the promotional products industry should keep its eyes on.

Gildan Releases Corporate Responsibility, Sustainability Report

The Top 40 supplier says its efforts have focused on eco-friendly initiatives and impro...

HALO Plans Large Expansion Of New Corporate Headquarters

The Top 40 distributor is adding about 277,000 square feet.

Los Angeles Could Ban Disposable Plastic Water Bottles

The prohibition could present challenges and opportunities for promo.

Proforma Emphasizes Tech Education With Coding Event

The Top 40 distributor plans to hold the “Code Katas” routinely.

How To Improve Your LinkedIn Profile Headline

The headline is the section on your LinkedIn profile below your picture. Here, you...

Queen Anne’s County Bans Balloon Releases

The ban — and others like it — could potentially impact the promo products market.

Gemline Partners With W&P

The Top 40 supplier is teaming up with the New York-based brand, which creates stylish ...

Court Hears Arguments In Alleged LGBTQ Discrimination Case Involving Apparel Decorator

Claims of discrimination are clashing with arguments for freedom of speech and conscien...

Meridian Direct Breaks Ground On New Company Facility

The $25 million print/promo product company is building in Loves Park, IL.

Innovation Watch: The Shirt With a Built In Air Conditioner

It’s one of those cutting-edge innovations that one day could find its way to the promo...

Four Fun College Football Branded Merchandise Trends

Promotional products distributors can capitalize by selling similar styles to a variety...

3 Common Content Marketing Mistakes To Avoid

Cool tech and tips for those moving at the speed of megabits.

AIM Smarter Hosts Inaugural Peer2Peer Event

AIM Smarter LLC, a promotional products distributor network, recently hosted its...