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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

KFC Launches Bucket Hat That Doubles As A Bucket For Chicken

The clever branded merchandise campaign is a collaboration with a Russian streetwear br...

Bergman Incentives Acquires The Adwood Company

Both promotional products distributorships are located in Nebraska.

Minor League Baseball’s Merch Sales Reach New Record

Annual sales of licensed MiLB merchandise tallied $73.8 million in 2018.

Product Safety Alert: Disney Recalls ‘Forky’ Toy

Disney, in cooperation with the Consumer Product Safety Commission, has issued a...

Political Spending on Ads, Promo Products Poised to Rise in 2020

A recent study and promo industry experts are predicting the increases.

Promo Products Opportunity Watch: Connecticut Plastic Ban About To Take Effect

Promotional products distributors that sell into Connecticut might be able to...

Finland To EU Ministers: ‘No Swag For You’

Finland is saying no to swag. The Scandinavian country will not be providing...

Michael Palumbo Is HALO’s New Director of Business Development

Top 40 promotional products distributor HALO Branded Solutions (asi/356000) announced...

Economy Watch: Consumer Confidence Declines in June

Still, confidence levels remain strong enough to suggest economic expansion will contin...

Ennis Increases Revenue, Earnings In Fiscal Q1

Midlothian, TX-based Ennis, Inc., a Top 40 promotional products supplier as recently...

HUB Names Chris Anderson CEO

Outgoing CEO Joe Fleming will remain a shareholder and board member.

Promo Products Opportunity: Illinois Legalizes Recreational Cannabis

Legalization could lead to opportunities to sell branded merchandise in the Prairie Sta...

Trend Spotting: Women’s World Cup Branded Merchandise

Official logoed gear for the U.S. Women’s National Soccer Team includes potential notew...

Report: Musical Artists Increasingly Using ‘Pop-Ups’ To Sell Branded Merchandise

Musical artists are increasingly using "pop-up" shops to generate promotional buzz...

Study: Business Travelers At Heightened Risk For Visual Hacking

A new global study performed for 3M, parent company of Top 40 supplier 3M/Promotional...

Bobbleheads, Ball Cards Among the Branded Merch For Seinfeld’s 30th Anniversary

The iconic, still-popular sitcom has brand collaborations with the New York Mets and ot...

Product Safety Alert: Recall On Folding Deck Chairs

A faulty lock nut on a deck folding chair could lead to injuries - and that's...

Expert: Instagram Could Offer A ‘Stop-Motion’ Tool For Making Video Content

A savvy reverse engineering sleuth has discovered that Instagram is working on a...

Google Now Providing Business Stickers, Posters & More

The offerings come through a new service that’s tied to Google My Business.

Kikkoman & Primitive Skateboarding Team Up For Merch Collaboration

It’s another niche for promotional products firms to capitalize on: swag collaborations...

Teespring Forges New Merch Partnership With Twitch

The integration enables Twitch viewers to purchase the merchandise of streamers without...

Spider-Man Swag Goes Sky High With United Airlines

The airline is providing select passengers with amenity kits that are filled with Spide...

Maine & Vermont Enact Restrictions On Single-Use Plastic Bags

The statewide prohibitions could help drive sales of reusable alternatives, including b...

Economy Watch: Retail Sales Increase In May, Revised Upwardly For April

Still, consumer sentiment was down in early June amid slowing employment and tariff con...

Nike, H&M Launch 'Stranger Things' Merch Collections

More and more swag collabs for the upcoming new season of the popular show are hitting ...