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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Gildan Recalls Children’s Sleepwear Over Burn Risk

Top 40 supplier Gildan (asi/56842), in conjunction with the Consumer Product Safety...

U.S. Consumer Confidence Increases In May

The rise in sentiment suggests consumers felt the American economy is continuing to do ...

Earnings Loss But Increased Sales For AI Mastermind’s Parent Firm

Altitude Group says AI Mastermind is now the core focus of its growth strategy.

Potential New Instagram Feature Could Benefit Marketers

A savvy tech pro has discovered that Instagram is working on a new feature that would...

GeigerBTC Makes Another Acquisition in the United Kingdom

GeigerBTC is the U.K. subsidiary of Top 40 firm Geiger (asi/202900).

Disney Debuts New Rainbow Merch Collection To Support Pride Month

Part of the proceeds of sales from the branded merchandise will benefit an LGBTQ nonpro...

How to Improve Your Landing Page Conversion Rate

Use these 10 strategies to turn website visitors into buyers.

Group Using Promotional Products To Help Spur Relaunch of Shuttered Airline

The recession killed Midwest Express Airlines, but it could be poised for a comeback th...

4imprint Promo Donations Benefit 280 Organizations in Q1

The Top 40 firm focused the giving on nonprofits.

How To Improve Video With Three Free Marketing Tools

Leverage these options to increase video quality and make the video-making process more...

Proforma Leaders Judge University of Florida Business Competition

Leaders from Top 40 distributor Proforma (asi/300094) recently gave back by helping...

Liz Haesler Is PCNA’s New Global Chief Merchandising Officer

Haesler comes to the Top 40 promotional products supplier with a wealth of experience.

Sourcing Watch: Unrest Grows Among Ethiopian Garment Workers

The East African nation, along with Cambodia, has faced recent criticism related to lab...

Three Fun Merch Trends From the PGA Championship

The trends could carry relevance for promotional product professionals.

Grossman Marketing Group Subsidiary Acquires Suncoast Print Solutions

Promotional products distributor Grossman Marketing Group has now made five acquisition...

Vermont Could Ban Single-Use Plastic Bags

Legislators are also looking to ban polystyrene food and drink containers.

Nike’s Shoppable Snapchat Lens Let Users Buy Team U.S.A. Soccer Jerseys

The experience heralds interesting innovations that could one day be relevant in the pr...

4imprint Says 2019 Sales Up 16% Through April

4imprint (asi/197045), the largest distributor in the promotional products industry...

‘Cocaine Mitch’ Swag Generates Campaign Funds, Stirs Controversy

‘Cocaine Mitch’ is a reference to Senate Majority Leader Mitch McConnell.

National Pen, Vistaprint Post Quarterly Sales Declines

Still, Top 40 distributor Cimpress (asi/162149), parent company of both brands, improve...

InnerWorkings Reports Q1 Loss, Sales Decline

The Top 40 distributor is predicting sales growth for the full year, though.

Gildan Reports 67% Decline In Q1 Earnings

The liquidation of Heritage Sportswear (asi/60582) contributed to Gildan’s (asi/56842) ...

Igloo Coolers Recalled After Child Becomes Trapped

Igloo products are sold in the promotional products industry, but indications are that ...

No Official Merchandise For New Royal Baby

The dearth of merch brakes with recent royal tradition.

Fire Hazard Prompts Recall On Mugs

The mugs were labeled "microwave safe." There was only one problem with that:...