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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Cintas Promotes Navy Veteran To CIO

Matt Hough has been with the Top 40 distributor since 2013.

Delta Apparel Reports Net Loss For Fiscal Half-Year

Top 40 supplier Delta Apparel (asi/49172) has reported a net loss of $209,000 for the...

Will Smith Releases New ‘Fresh Prince of Bel-Air’ Merch & It’s Suddenly 1992 Again

The mega star’s limited-time swag collection is another sign of the marketing potential...

Attorney: Heritage Sportswear Liquidation Could Take Months

The Top 40 supplier is still processing orders despite the soon-to-come closure.

New Jersey Could Ban Both Plastic & Paper Bags

Such a ban could potentially benefit promotional product distributors.

Authorities: Promo Pro Killed While Saving Rabbi’s Life In Anti-Semitic Synagogue Shooting

Hero Lori Gilbert-Kaye was a senior account manager at Pro Specialties Group (asi/229725).

ePromos, Mid-Nite Snax & Tekweld Team Up To Power Autism Fundraiser

Centered on cookie-baking and e-tailing, the campaign has so far raised more than $250,...

ePromos, Midnite Snax & Tekweld Team Up To Power Autism Fundraiser

Centered on cookie-baking and e-tailing, the campaign has so far raised more than $250,...

Showdown Displays’ Parent Company Acquires Another European Firm

Sign-Zone announced the acquisition of Promic B.V. Display Systems late Thursday.

Taco Bell Debuts New Line Of Summery Branded Merchandise

“Hot sauce” is the collection’s definitive theme.

U.S. Economy Crushes Estimates & Grows 3.2% In Q1

It’s a positive sign for the promotional products industry, which saw distributor sales...

New CEO & COO/CFO Named At MadeToOrder

Longtime leaders Rod and Barbara Brown are transitioning out of the distributorship.

States Considering Restrictions, Bans On Balloon Launches

Promo suppliers who sell balloons say the limitations are painting an inaccurately broa...

9 Tips on How to Protect Company Data

Advice for finding more success in business and beyond.

Charles River Apparel Launches ‘Clothing for a Cause’

It’s the latest charitable campaign from the philanthropically-minded Top 40 supplier.

Fisher Space Pen Co. Launches 50th Anniversary Moon Landing Collector's Set, Anniversary Pens

Fisher Space Pen Co. is a supplier selling in the promotional products space.

Judge Orders Liquidation of Heritage Sportswear

Tom Witthuhn, Heritage’s recent top officer, is no longer with the company.

How to Succeed with Sonic Logos

Sonic branding is becoming an increasingly trendy marketing tool. But what exactly is...

Q1 Distributor Sales Rise 3.4%

Despite macroeconomic challenges like import tariffs, the promo industry still made gai...

Brady Tops List Ranking NFL Players’ Merch Sales

Apparently, winning a sixth Super Bowl this February wasn't enough for Tom Brady. ...

BAMKO Increases Sales 9% In Q1

The Top 40 firm exceeded $20 million in sales during the year’s first quarter and could...

Vistaprint Debuts Search Engine Listings Manager

The digital marketing tool aims to help businesses efficiently submit and update their ...

Fully Promoted Launches ‘Office Model’ Concept to Attract New Franchisees

Entrepreneurs can now become a franchisee of the Top 40 firm without having to establis...

Source: Judge To Sign Order Liquidating Heritage Sportswear

Heritage is the 10th largest supplier by revenue in the promotional products industry.

Proforma Affiliate Earns $1 Million Contract with Healthcare Company

The seven-figure contract is the fruition of persistence and collaboration, the Top 40 ...