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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

4imprint Increases Revenue & Earnings In 2018

A rise in profit occurred even as the Top 40 firm invested more heavily in advertising.

New Branded T-shirt Collection Celebrates Tony the Tiger’s Changes Over the Decades

The limited-edition line launched for National Cereal Day.

There’s One American Blockbuster Left & It’s Got Promotional Products

Cups, hoodies, hats and tees are among the merch that offers a nostalgic appeal.

Baseball Team Scores Marketing Win With ‘Dad Bod’ Contest

The Madison Mallards want to print your “Dad Bod” on a branded “shirsey”.

Gemline Extends Partnership with Moleskine

Top 40 supplier Gemline (asi/56070) said Monday that it's extending its long-term...

InnerWorkings Posts Net Loss of $76.2 Million in 2018

The Top 40 distributor’s loss came as revenue declined year-over-year.

Next Level Apparel Is the Official T-Shirt Sponsor of SXSW

It’s the fourth consecutive year that the Top 40 promotional products supplier is the t...

Report: 'Girl Power' Charity Tees Made By Impoverished Workers At Factory Where Labor Abuses Are Alleged

For promotional products firms, the sad story provides another cautionary tale on the i...

New Amazon Service Uses Machine Learning To Detect Counterfeit Products

Amazon is cracking down on counterfeit products with a new automated service, powered...

MasterCast Acquires Superb Case

Both promotional products suppliers are located in Rhode Island.

Disney Launches New California Food & Wine Festival Merchandise

The collection has interesting creative takeaways that should inspire promotional produ...

Survey: Consumer Confidence Rebounds In February

It’s good news for the promotional products market, as dampening sentiment can signal e...

'Game of Thrones' Sweepstakes, Swag Helps Fuel Red Cross Blood Drive

'GOT' T-shirts are among the branded merchandise on offer.

Maine Legislators Want Statewide Ban On Single-Use Plastic Bags

The prohibition could benefit the promotional products industry.

Gildan’s Sales, Earnings Per Share Rose In 2018 & Q4

The Top 40 supplier expects more gains in 2019.

How to Generate More Engagement on Facebook

Facebook remains one of the most powerful social tools there is, with 68% of...

Trump/Kim Summit Merch Hits the Market in Hanoi

T-shirts screen-printed with images of the leaders are selling in Vietnam’s capital city.

U.S. Promo Supplier Makes Conference Table Pads For Trump/Kim Hanoi Summit

Meanwhile, screen-printed T-shirts featuring images of the leaders are among the merch ...

Case Study Q&A: Teddi Mellencamp Arroyave’s New Merch Line

Top 40 distributor BAMKO (asi/131431) delivered the collection for the reality TV star/...

Military Veterans in the Promo Products Industry

Those who’ve served in the U.S. military are drawing on their backgrounds to power busi...

Delta Apparel Reports Q1 Net Loss

The Top 40 firm said the loss resulted from a litigation expense, despite a net sales r...

S&S Activewear Opens Massive Distribution Center in Nevada

The facility offers one-day shipping to Arizona, California, Idaho, Nevada, Oregon, Uta...

National Bobblehead Hall of Fame & Museum Officially Opens

Bobbleheads aren't the biggest category in the promotional products industry, but...

Carolina Hurricanes Turn 'Bunch of Jerks' Insult Into Clever Branded T-Shirts

For promotional products firms, the tee highlights the growing opportunity with "moment...