Reflecting on ASI’s Community Impact in 2025

The company has donated $2 million over the last two decades, including more than $40,000 in charitable giving this year.

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  Ross Hunter Joins Liquid Graphics as Chief Operating Officer

  Most recently president of ROQ.US, Hunter will help Liquid Graphics expand its automation technology and grow business.

• Bipartisan Bill Seeks Transparency on AI-Driven Job Losses

  The AI-Related Job Impacts Clarity Act would require some companies to disclose workforce changes driven by adoption of the technology.

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  The Fed Cuts Interest Rates for Third Time This Year, Blames Tariffs for Inflation Overshoot

  The announcement comes after the central bank cut rates twice this fall.

• The Dot Corp Expands Offerings With New Promo and Apparel Division

  The Irvine, CA-based print company says the new structure will better position it as a full-service print-and-promo partner.

3 Proven Ways To Build a Self-Promo Campaign

In a webinar on the ASI Learning Network, sales veteran Cliff Quicksell offers his expertise for expanding client bases with this attention-grabbing marketing tactic.

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  4 Tips for Door-to-Door Cold Calling From a Gen Z Entrepreneur

  Lea Gilbert, who launched direct-to-garment apparel-decoration business Treehouse Creations in early 2025, has found success with old-fashioned sales tactics.

• Expanding Promo Capabilities With Direct Mail

  Direct mail is a natural extension of distributors’ existing capabilities, allowing them to support a broader range of client marketing needs.

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  What We’re Thankful for in Promo

  Before heading off to our various Thanksgiving traditions, ASI Media’s editors took a moment to reflect on what we appreciate most about the unique industry we cover.

• What Etsy’s ‘Gifts That Say I Get You’ Campaign Teaches About the Power of Personalization

  A new ad from Etsy lays out the ingredients for successful gift-giving this holiday season.