Strategy

How To Sublimate the Top of a Bucket Hat

Strategy

Angie Meese of That Shirt Shack explains how she engineered a special ABS plastic proto...

My Favorite Merch: Nenette Gray, Lemonade Creative Marketing

Strategy

Industry distributors share the promo products that they love the most.

How Distributors Are Winning Sales Despite International Tourism Slowdown

Shifting travel patterns (including a rise...

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3 Goals for Distributors’ First 3 Months

In this course on the ASI Learning Network...

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The Creative Decoration Techniques Behind the ‘Branding Together’ Podcast Merch Collection

Apparel decorators produced a creative col...

Creativity & Storytelling Highlighted at PPAI Expo 2026

Strategy

Abigail Posner, former director of creative works at Google, encouraged the audience to...

From RFPs to SOWs: How Distributors Are Solving the Toughest Client Requirements

Strategy

Complex requirements from potential clients have compelled distributors to devote more ...

Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo

Strategy

A majority of respondents to the Counselor Top 40 distributor’s 2026 Swag Trends Survey...

ASI Orlando 2026: A Wrap-Up of the 3-Day Event

Strategy

The industry’s first show of the year featured two days of exhibits, a full slate of pr...

How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats

After the Green Bay Packers’ legal team ni...

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ASI Orlando 2026: Full Recap of the Show

The first promo trade show of the year off...

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ASI Orlando 2026: Melissa Proctor Delivers Inspiring Keynote

The chief marketing officer of the Atlanta...

Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections

Team USA will look their best in Milan wit...

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ASI Orlando 2026: Build a Trusted Printer Network

A panel of three print/promo distributors ...

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ASI Orlando 2026: Close More Sales by Finding the Real Decision-Maker

Jason McCracken of Counselor Top 40 distri...

ASI Orlando 2026: Driving Sales Success With Strong Supplier-Distributor Relationships

Strategy

Katie Kailik, director of sales at Peerless Umbrella, shared how she learned to shift t...

ASI Orlando 2026: Demystifying AI To Win Clients & Stand Out as a Distributor

Strategy

Sterling McKinley of Clarity AI Solutions, shared concrete ways that using AI can give ...

ASI Orlando 2026: Distributors Project Overwhelming Sales Optimism for 2026

Strategy

As Education Day concluded, flash polling revealed that more than 90% of distributors a...

ASI Orlando 2026: Marketing Strategy as a ‘Mosaic’

Strategy

Marketing is more than a single slogan these days; it’s different but related stories t...

Best in Branding: Cheers to a Year of Fun & Festive Merch

Strategy

From classy convenience-store replicas to cutesy coffee merch, brands did not disappoin...

The 3 Types of Supplier Reps (and Why One Gets Nearly All Our Business)

Strategy

Reliability is the real currency when it comes to supplier-distributor relationships in...