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Promo Insiders: ASI’s New CEO Ashish Mittal Talks First Impressions & Industry’s Tech-Driven Future
As he embarks on his new role, Mittal shares why ASI’s culture stands out, where he sees opportunity in a complex supply chain and how technology – especially AI – can help unify the promo ecosystem.
Top Stories
Printing Industry Leaders Meet With Lawmakers on Capitol Hill
The second annual Printing Industry Legislative Fly-In brought together members of Congress and industry representatives to discuss key issues.
Trump Administration Announces New Tariff Rules on Steel, Aluminum & Copper
In the announcement, the president said the proposed tariffs, some as high as 50%, were a matter of national security.
Convergence Corner: Jill Spencer on Closing the Gaps for Customers
The VP of swag at Radar Promotions discusses how she and her team can offer (almost) anything a campaign might require.
Everything You Need To Know About America250
The nation’s 250th anniversary will bring celebrations across the country – and big opportunities for promo.
Latest News
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Fully Promoted Expands Global Presence With New Franchise in India
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Proforma Recognizes High-Earning Owners at Million Dollar Club Celebration
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This Week’s New Suppliers: Stay Prepared With Innovative Promo
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BELLA+CANVAS Named Coachella’s Official Blanks Provider
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Editor’s Picks: Worthwhile Workwear
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Josh Gosselin Named General Manager at Dryvve
Product Hub
Products
Starline Adds Quiksilver Drinkware to Its Growing Product Collection
The Counselor Top 40 supplier said the drinkware line is designed to combine aesthetic and sleek design with durability and utility.
Products
This Week’s New Suppliers: Spring Into These Fresh New Products
Discover creative products from new ASI suppliers.
Products
This Week’s New Suppliers: Springtime Swag
Discover creative products from new ASI suppliers.
In The News - April 2026
Imperial (asi/75945) has expanded its College Collection of headwear to 19 schools. The collection launched in October 2025 with an initial lineup of eight schools, but the program has expanded...
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Cintas Increased Revenue Nearly 9% in Q3, Expects More Growth After UniFirst Acquisition
The Counselor Top 40 distributor of uniforms and workwear has also raised its annual revenue expectations roughly a month after the UniFirst deal was announced.
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Web-To-Print Software Provider CloudLab Joins Cimpress
The German software company officially joins the Cimpress family of brands after three years of investment.
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Lisa Folts Takes on Expanded Role at PromoShop as VP of Sales
Folts will now oversee sales enablement, account growth strategies and the development of sales content, messaging and playbooks for the Counselor Top 40 distributor.
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Facilisgroup Promotes Samantha Ross & Kevin Schnepp to VP Positions
Ross is now vice president of partner experience, and Schnepp has been named vice president of partner success.
Promo for the Planet
Sustainability
The Promise (and Limitations) of Recycled Polyester
rPET has become popular in apparel and promo as a more sustainable alternative to virgin polyester. But behind the production process story lies a complex recycling system, quality variability and ...
Sustainability
Sustainable Merch Summit 2026 Set for Earth Day
The second annual virtual summit, hosted by the Branded Merch Network, ASI, Apparelist and 2 Regular Guys, will cover the importance of certifications and reveal the real state of sustainable merch.
Sustainability
In 2025, SwagCycle Facilitated Nearly $9M in Charitable Donations
The landfill diversion solution for the promo industry has enabled more than $12.6 million in charitable giving since launching in 2019.
4 Highlights From Impressions Expo Atlantic City 2026
Direct-to-film printing advancements and solutions to celebrate America’s 250th birthday were among the sights at the show geared toward apparel decorators.
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Tim Andrews’ Final Letter to the Industry
As ASI’s president and CEO retires after 23 years, he reflects on the promo industry’s evolution and what comes next.
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The Exit Interview: Tim Andrews on Leadership, Listening & Letting Go
After his 23-year tenure, ASI’s president and CEO reflects on his long run, strong finish and the discipline to stop there.
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Print Primer: Printing Terms & Vocabulary
Distributors who familiarize themselves with these basic terms will be better enabled to communicate with their customers and their printing partners.
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7 Reasons Print on Demand Can Drive More Sales
In this Quick Hit video on the ASI Learning Network, Rusty Pepper of Taylor Corp., part of Counselor Top 40 distributor Taylor Promotional Products, shares how POD creates smarter workflows and del...
Sponsored Content
STAHLS'
Podcast: Why Patches & Emblems Are a Beginner-Friendly Decoration Favorite
Have you ever thought about decorating with patches and emblems , but weren't sure where to start? Consider this podcast your crash course on how to get started. Today we're joined by Lizz...
SnugZ USA
Introducing Puffin Drinkwear: Now Available for Promo
Delight your clients with a unique can cooler that's as functional as it is fun. We're talking about Puffin Drinkwear , now available from trusted supplier SnugZ USA (asi/88060). You read...
Wendell August Forge
Why You Should Sell Made in the USA for America’s 250th Anniversary
This year marks America's 250th anniversary , bringing with it demand for American-made goods and branding opportunities for American businesses and events. Help your clients celebrate this...