Strategy

AI as an Efficiency & Empowerment Tool

Strategy

Three industry AI experts recently joined ASI Media Executive Editor Theresa Hegel for ...

Adult Website Address Accidentally Printed on Packaging for ‘Wicked’ Dolls

Strategy

The mess-up from Mattel is another sharp reminder for print and promo products pros tha...

Sabrina Carpenter’s Coffee Shop Pop-Ups Have Experiential Marketing Takeaways for Promo Pros

The “Espresso” singer teamed up with Cash ...

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This Year Has Been the Most Momentous Ever for M&A

Blockbuster buys involving Counselor Top 4...

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Send Us Your Products for December Showcases

Featured items will receive free editorial...

A Comprehensive Guide To Buying Apparel Decoration Equipment

Strategy

From knowing the right time to invest to asking vendors the right questions, there’s pl...

5 Strategies for Pitching Sustainability to Reluctant End-Buyers

Strategy

Shame and scolding are unlikely to sway clients, but embracing optimism and focusing on...

NASA Is Deftly Using Branded Merch To Build Buzz Around Its Artemis Program

Strategy

The chicly designed apparel and accessories are helping stoke public interest in forthc...

Promotions Planner: A Month of Love

Strategy

Start presenting ideas to clients for campaigns centered on February observances.

3 Tips for Creating a Preppy Vintage Look

Jeremy Picker of AMB3R (asi/590243) shares...

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What ‘I Voted’ Stickers Look Like Across the U.S. This Election

From turkeys to unicorns and pretty much e...

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ASI VP Appears on ‘Today Show’ Segment on the Resurgence of Print Catalogs

ASI Media’s coverage of the return of prin...

What Is ‘Chaos Packaging’ & How Can You Use It in Your Next Promo Campaign?

It’s time to literally think outside the b...

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Beloved Brands Conjure Up Official Halloween Costumes To Celebrate Spooky Season

If you’ve ever wanted to dress up as a Chi...

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Sherwin-Williams’ ‘Color Capsule of the Year’ Seeks To Create Design Inspiration

The paint brand selected nine colors to ma...

Double the Impact: What Print & Promo Distributors Should Know About Each Market

Strategy

There’s huge sales opportunity in offering both print and promo solutions – but each in...

Decorating Roundup: Hotronix Adds 120-Volt Heat Press

Strategy

Plus, Arcus Printers and Ninja Transfers have both released new direct-to-film technology.

Lucrative Loyalty: 8 Strategies for Increasing Client Retention

Strategy

Leading promo sales pros provide insights that will help bolster distributors’ top and ...

How Promo Pop-Ups Appeal to Gen Z’s Chaotic Fashion

Strategy

The generation’s eclectic and nonuniform style can be taken advantage of in a push towa...

The Triumphant Return of Physical Catalogs

Strategy

Retailers like Amazon and J.Crew have scored big with their printed catalogs, proving t...

How To Make a Statement With Patches

Strategy

A versatile decoration technique, patches come in a variety of shapes and sizes and can...