Strategy

SOI 2023: 5 Industry Trends – What’s Moving the Needle

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The data from our SOI report shines a light on some of the biggest developments in promo.

What Happened to the ’90s Hypercolor Trend?

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Though the look never made a full comeback, its legacy lives on through promo products ...

How To Decorate Fall Apparel Favorites

Creating fashionable fall promo apparel...

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Wrapped in Comfort: Bestselling Features of NLA Fleece

Ahh, fall. The season of pumpkin spice,...

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Promotions Planner: Look Ahead to Fall

Start presenting ideas to clients for camp...

This Week’s New Suppliers: New Products for Summer’s End

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Discover creative products from new ASI suppliers.

Editor’s Picks: Enticing Food and Beverage Gifts

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They’re essential for thanking dedicated staff and loyal customers.

Q3 Customers: Sales Prospects for Popular Promos

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As we reach the  second half of the year,  now's the time to regroup and reinvigorate...

Industry Reacts to Twitter Rebrand

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Elon Musk’s mysterious ‘X’ network isn’t winning early points from promo and social med...

Joe’s Picks: Boost Employee Engagement

Your clients can recognize and thank their...

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This Week’s New Suppliers: Fall Into New Items

Discover creative products from new ASI su...

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Look to Fall 2023 Trends for Upcoming Campaigns

From lace accents to tailored blazers, her...

State of the Industry 2023

The promo industry has recovered. What com...

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SOI 2023: Order Values – Sharp Increases Cause for Optimism

A rebound in margins and order sizes was m...

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SOI 2023: Products – Apparel Comes Out Ahead

As the data shows, it’s not 2020 anymore.

SOI 2023: Pricing – Why Markups Are Here to Stay

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Costs and eroding margins are forcing suppliers to hold or hike pricing, even as distri...

SOI 2023: Markets – Status Quo at the Top

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For stability you can bank on, turn to the largest end-buyer verticals in promo.

SOI 2023: Supply Chain – The Crisis is Over

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Promo has made it through the worst, but that doesn’t mean sourcing worries are a thing...

SOI 2023: Labor – Hiring Difficulties Still Linger

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Finding and retaining talent got somewhat easier, but discovering top people is still p...

SOI 2023: Distributor-Supplier Relationships – Strengthened Through Communication

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Following a tense couple of years, the bond between the two sides is back on firmer gro...

SOI 2023: Sales – A Different Set of Worries

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The eternal concern of landing an order has become top priority once again.