Strategy

4 Ways to Make Halloween’s Epic Comeback Count

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The spooky holiday is expected to be huge this year – and promotional products pros can...

Commentary From ASI CEO Tim Andrews: We Can Be Both Pro-Promo & Pro-Planet

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Amid more anti-swag rhetoric, it’s important to remember our industry can have a positi...

57 Reasons to Wear Secondhand Clothes

Heinz found a clever way to rebrand the dr...

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This Week’s New Suppliers: Classic Promo for All

Discover creative products from new ASI su...

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Top Products: Hard Goods & Soft Goods to Sell ASAP

Tired of searching for multiple...

2022 Gift Guide: Ace Holiday Orders in 4 Steps

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The fourth quarter is your time to shine. Here’s how to deliver with top-notch picks an...

How to Sell Custom Loungewear: Trendy Colors, Popular Techniques & Target Customers

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It's no secret that loungewear is booming , standing out as the latest stylish trend...

Buyers Won’t Settle Forever for Slow Turnaround Times

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Rush orders have declined the last two years, but buyers will fall into old habits once...

Preppy Styling Is a Promo Classic

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Academia-inspired looks have been trending in fashion and retail lately, but in the pro...

5 Tips to Stay Organized in the Office

Clutter can increase stress levels and hin...

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This Week’s New Suppliers: The Future of Promo

Discover creative products from new ASI su...

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Holiday Sales Guide: How to Increase Q4 Profits With Premium Drinkware

‘Tis the season of giving, and what...

4 Ways to Avoid Greenwashing in Your Marketing

A number of companies are getting dinged f...

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5 Proven Ways to Reduce Microfiber Shedding

Microplastics, often from synthetic textil...

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Apparel Decorating Roundup: PVC Patches, Silicone Ink & More

Check out a few of the latest offerings fr...

This Week’s New Suppliers: Products That Have Your Back

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Discover creative products from new ASI suppliers.

This Summer’s Buzzworthy Beer Marketing

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Whether it’s dive bar-flavored ice cream or a DIY beer guitar, brands are coming up wit...

Promotions Planner: Sweets & Sustainability

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Start presenting ideas to clients for campaigns centered on November observances.

A Logoed Shirt Erased My Travel Anxiety

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Think promos are unimportant? It was a lifesaver on my trip to Mexico.

This Week’s New Suppliers: Fun and Functional

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Discover creative products from new ASI suppliers.

Q&A: How Not to Avoid Awkward Conversations

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Author, speaker and performance mentor Lou Diamond shares tips for improving your profe...