Strategy

7 Product Categories You Must Decorate for Full-Color Profits

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Product decoration just got even easier. No longer do you need two different machines...

The 3-Step Method to Overcoming Resistance to ‘Change’ in Your Promotional Products Business

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We resist change for all kinds of reasons.  Chief among them is not our ...

Writing a More Sustainable Future

Award-winning penmaker Uma wants promo dis...

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This Week’s New Suppliers: To-Go Gems

Discover creative products from new ASI su...

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Joe’s Promo Picks: Travel Accessories

Those heading out on trips this summer and...

Chapter 2: Next Level Apparel’s Brand Elevation - A Recalibrated Brand Story

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The wait is over! We covered Chapter One of Next Level Apparel's (asi/73867)...

Athleisure Trends: Must-Have Colors, Fits & Performance Features

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If there's one promo trend that isn't going away any time soon, it's athleisure. Next...

Behind the Scenes: “The World Is Our Ocean” Sustainable Collection Photo Shoot

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The sound of crashing waves was calling with a higher purpose in mind when the Next...

How to Offer Embroidered Patches With Only a Heat Press

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A thread and needle is one of the most trusted methods of decorating apparel....

Case Study: Creating Sustainable Swag Bundles

Chicago-based distributor iPromo has been ...

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The Bright Side: US Open Merch Sold From Brookline Pro Shop to Benefit Charity

It’s a great example of using branded merc...

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Promo Firms’ Ukrainian Fundraisers

Here’s where you can donate to industry ch...

Vital Health & Wellness Products

Employee health programs have been a stapl...

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Sales Spotlight: One Product You Can Sell to Any Client

One promotional product, endless sales...

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4 Sustainability Success Stories From Big Brands

These corporate leaders are taking proacti...

How Self-Limiting Beliefs Sabotage Change in Your Promotional Products Business (Resisting Change Series, Part I)

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Change is not a one-and-done experience for a growing team. Change is a ...

This Week’s New Suppliers: Must-Have Appreciation Gifts

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Discover creative products from new ASI suppliers.

Introducing Draft Top®: The Perfect Promo for Spring & Summer Sales

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There's a new promo in town just in time for spring and summer orders. Introducing...

The Promo Distributor’s Guide To Selling Sustainability

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The demand for sustainable products is growing strong. In fact, 60% of global...

Six Telltale Signs of Greenwashing

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Many brands have been called out for exaggerating or misleading consumers about the sus...

5 Case Studies in Reducing Packaging Waste

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Get inspired by how these companies – in the promo industry and beyond – are making mor...