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Strategy
The 2025-2026 Multi-Line Rep Directory
StrategyHere’s the latest listing of the industry’s MLR firms from ASI’s database.
Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag
StrategyPlus, learn how razor brand BIC leveraged a savvy sponsorship deal and how QDOBA fueled...
ThreadX 2025: Author Ryan Holiday Imparts Lessons in Stoicism, Ego Management & Business Growth
The former American Apparel marketing dire...
ThreadX 2025: SanMar’s Jeremy Lott & Stahls’ Carleen Gray Answer Questions on the Future of Apparel & Decoration
Gray and Lott discuss topics including pri...
ThreadX 2025: Economist Alex Chausovsky Talks Tariffs, Pricing Strategies & Using Data To Predict & Control Variables
The Bundy Group executive presented data-d...
WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies
StrategyThe sought-after merch tied to Apple’s big annual event debuted this week as the confer...
Case Study: How Optamark Became Major League Cricket’s First-Ever Merch Partner
StrategyThe branding agency is providing promo, print and e-commerce solutions for MLC, America...
National Donut Day: A Hole in Donut Brands’ Marketing Strategy?
StrategyDunkin’ collaborated with Stoney Clover Lane to release limited-edition accessories for...
WWE Table Sponsorship Brings ‘Snap Into a Slim Jim’ Slogan to Life
StrategyThe partnership takes brand engagement to a new level by cleverly matching the slogan w...
Expand, Elevate & Win More Business With Commercial Print
For promotional products distributors, sel...
Free T-Shirts Honoring Rafa Nadal Given Out at French Open Fetch Hundreds on Secondhand Market
The phenomenon is a testament to the iconi...
4 Steps To Printing a Vintage Concert T-Shirt
With ’90s nostalgia more popular than ever...
Decorating Roundup: Penn Emblem Nabs NAUMD Award
Also, HP inked a multiyear deal with Couns...
The Bright Side: Avril Lavigne Uses Co-Branded Merch To Help Skate Shop Burned Down in LA Wildfires
The Canadian singer created her own merch ...
Sales Compensation Survey: The Latest Trends in Rep Commission and Benefits
Slow industry sales and a reversal in the ...
Case Study: Meryl Katlin Finds Sweet Spot Where Print Meets Promo
StrategyA graphic designer by trade, Katlin has been selling promotional products since the ’90s.
Letter From ASI President & CEO Tim Andrews: How We’re Helping You Navigate Tariffs
StrategyDuring this difficult time, ASI is committed to strengthening industry trust and ensuri...
Sponsored Content
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Infographic: What Product Features Are Possible With Customization?
New to selling custom products? No problem. With this infographic guide, you'll...
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Podcast: Harnessing the Power of Heat Printing On Demand
As e-commerce and customer buying habits evolve, it's important to stay nimble to...
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From Blank to Bank: The Power of Custom Headwear
Forget basic — Pit Bull Cambridge Snapbacks are your key to creating bold, premium...
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Nominate Now for the 2025 Counselor Promotional Campaign Awards
StrategyHelp us honor the most creative and effective uses of promo.
The Exit Strategy Blueprint: How To Avoid Seller’s Remorse
StrategyIt’s natural to have regrets after you sell your business, but you can ease your transi...
‘Made in Canada’ ESP Searches Surge as Trade Uncertainty Continues
StrategyNew data from ASI Research indicates that, while classic categories once again took the...
Top 10 ESP Searches: Warm Weather Staples Climb Q1 Rankings
StrategyThe latest ESP data from ASI Research also highlights shifting trends, from retro style...