Awards

No. 63: Stran Promotional Solutions, Best Places to Work 2016

Counselor

Counselor honors the top industry workplaces through an exclusive survey and...

No. 62: Quality Logo Products, Inc., Best Places to Work 2016

Counselor

Counselor honors the top industry workplaces through an exclusive survey and...

No. 61: Greater China Industries, Best Places to Work 2016

Counselor honors the top industry...

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How to Capitalize on Consumer Incentives and Employee Loyalty Programs

Two case studies show how distributors can...

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Fountain Pens Making A Comeback

Far from a bygone relic, fountain pens are...

How to Overcome Five Common Objections from Clients

Counselor

Top-performing sales reps close more deals because they respond proactively to client...

6 Tips on Selling Incentive Programs to Corporate Clients

Counselor

Use these six tips to craft successful employee incentive programs for corporate clients.

7 Tips to Boost Sales

Counselor

Map Out Marketing Calendars. Talk to buyers with whom you do the most...

Best Places to Work - JH Specialty

Counselor

This Indiana distributor firm knows how to work hard and play hard.

Writing Instruments By the Numbers

Counselor has launched a new series that i...

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Best Client Promotion - Bienali Promotions

Almost one-third of women and almost a...

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Best Distributor Self-Promotion - Sonic Promos

"Kick-Ass Promotional Marketing Agency"...

Best Supplier Self-Promotion - Logomark

During the summer, "drought" is a term...

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Counselor Promotional Campaign Awards

Our inaugural awards honor the most...

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Professionals Who Still Rely On Pens

Computer this, phone that? Not for these p...

How To Utilize Special-Effect Screen-Prints

Counselor

Ordinary screen prints can be eye-catching enough on a garment, but printing with...

Best Marketing Video - Snugz/USA Inc.

Counselor

From Ghostbusters to The Goldbergs , you don't have to go far this summer to find...

Infographic: The Market Share of Every Promo Product Category

Counselor

Promotional product categories and the percent of distributor revenues each...

How to Beat Online Competitors

Counselor

Websites continue to be distributors’ top threat - but there are ways to strike back.

Best Social Media Campaign - Brand Fuel

Counselor

Brand Fuel (asi/145025) became the source of other vendors' booth envy when it had...

How to Identify the Best New Suppliers

Counselor

As distributors become reluctant to audition new suppliers, they must find a process to...