Awards

Best Use of Video: Incentive Concepts

Counselor

A fun, informal steak-grilling instruction concept that tapped, in timely fashion, into...

Best Client Promotion: Wizard Creations

Counselor

Luke Freeman and his Wizard Creations team delivered a bevy of incredible promo initiat...

Best Distributor Self-Promotion: Monarch & Company

Chicago-based distributor was all about th...

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Best Supplier Self-Promotion: Maple Ridge Farms

The creative supplier’s ingenious March Ma...

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Best Use of Social Media 2020: Starline

Grand Island, NY-based supplier engaged cl...

How to Increase Q4 Sales

Counselor

Cultivating a positive mindset during these trying times will help you find opportuniti...

Top 40 Suppliers & Distributors of 2020

Counselor

Check out this year’s lists of the industry’s largest suppliers and distributors as det...

Top 40 Distributors 2020

Counselor

Counselor’s exclusive ranking of the distributors with the most revenue in the promotio...

Top 40 Suppliers 2020

Counselor

Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional...

State of the Industry 2020

Insights and opportunities for a new era o...

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Counselor Awards 2020

Meet the leaders and entrepreneurs who are...

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SOI 2020: Consolidation in the Cards

The reality of prolonged shutdowns: Many f...

SOI 2020: Staffing Shakeup in Distributor Workforces

Thinned-out ranks and empty offices are he...

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SOI 2020: The Benefits of Diversification

By providing extra services, particularly ...

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SOI 2020: Events Going Dark

Cancellations and postponements have sent ...

SOI 2020: Learning From the 2008 Recession

Counselor

As the U.S. faces a recession, distributors are using the wisdom they gained from the l...

SOI 2020: PPE Has Been Promo’s Lifeline

Counselor

PPE sales have sustained many industry companies through the pandemic. That could conti...

SOI 2020: Restarting Sales

Counselor

Distributors see small signs of hope amid the economic wreckage.

SOI 2020: Technology Advancement Accelerates

Counselor

Coronavirus shutdowns forced businesses to implement new tech very quickly, and for man...

SOI 2020: End-Market Upheaval

Counselor

Healthcare is up, other markets are not, but there are opportunities within all.

SOI 2020: Shifting the Supply Chain

Counselor

The traditional industry sourcing model has weathered disruption before. Will this time...