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Strategy
Q&A: Jeremy Picker Discusses the Challenges (and Rewards) of Translating Logos Into Embroidery
StrategyThe CEO and creative director of Colorado-based distributor AMB3R Creative worked on a ...
What’s New in Apparel Decorating?
StrategyDirect-to-film advancements and automation solutions were front and center at recent in...
What Promo Needs To Know About Commercial Printing
For distributors looking to increase margi...
How To Sublimate the Top of a Bucket Hat
Angie Meese of That Shirt Shack explains h...
My Favorite Merch: Nenette Gray, Lemonade Creative Marketing
Industry distributors share the promo prod...
How Distributors Are Winning Sales Despite International Tourism Slowdown
StrategyShifting travel patterns (including a rise in domestic tourism) are prompting promo com...
3 Goals for Distributors’ First 3 Months
StrategyIn this course on the ASI Learning Network, Christina Mendola, executive director of di...
The Creative Decoration Techniques Behind the ‘Branding Together’ Podcast Merch Collection
StrategyApparel decorators produced a creative collection of branded merch to outfit the hosts ...
Creativity & Storytelling Highlighted at PPAI Expo 2026
StrategyAbigail Posner, former director of creative works at Google, encouraged the audience to...
From RFPs to SOWs: How Distributors Are Solving the Toughest Client Requirements
Complex requirements from potential client...
Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo
A majority of respondents to the Counselor...
ASI Orlando 2026: A Wrap-Up of the 3-Day Event
The industry’s first show of the year feat...
How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats
After the Green Bay Packers’ legal team ni...
ASI Orlando 2026: Full Recap of the Show
The first promo trade show of the year off...
ASI Orlando 2026: Melissa Proctor Delivers Inspiring Keynote
The chief marketing officer of the Atlanta...
Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections
StrategyTeam USA will look their best in Milan with vintage-inspired pieces, signaling some win...
ASI Orlando 2026: Build a Trusted Printer Network
StrategyA panel of three print/promo distributors facilitated by Allee Bruce of PRINTING United...
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Don’t Risk It: Essential Product Features for Event Sales
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ASI Orlando 2026: Close More Sales by Finding the Real Decision-Maker
StrategyJason McCracken of Counselor Top 40 distributor Eagle Promotions presented his hard-won...
ASI Orlando 2026: Driving Sales Success With Strong Supplier-Distributor Relationships
StrategyKatie Kailik, director of sales at Peerless Umbrella, shared how she learned to shift t...
ASI Orlando 2026: Demystifying AI To Win Clients & Stand Out as a Distributor
StrategySterling McKinley of Clarity AI Solutions, shared concrete ways that using AI can give ...
ASI Orlando 2026: Distributors Project Overwhelming Sales Optimism for 2026
StrategyAs Education Day concluded, flash polling revealed that more than 90% of distributors a...