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Strategy
3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout
StrategyUsing print, promo and more, distributors can become superheroes of branding for custom...
Little Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin
StrategyWhat started as an ejection- and suspension-worthy moment ended with something fans can...
Art in the Age of Algorithms: The Promise & Pitfalls of AI Design
Though fewer than a quarter of promo pros ...
ASI Summer Internship Program Helped iPROMOTEu Affiliate Train 2 Interns
Branding Touchpoint enrolled both its inte...
Stahls’ MLB All-Star Weekend Experience Shows Power of Print on Demand
Stahls’ partnered with Fanatics and the At...
Infographic: Monitoring the Supply Chain in Canadian Promo
StrategyState of the Industry data from ASI Research shows that Canadian distributors continue ...
From Ink to Impact: Why Epic Promotions Pivoted From Print to Promo
StrategyThe Warwick, RI-based distributor has found success by leveraging its long-standing cli...
Chili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths
StrategyThe co-branded line of belts and boots, which sold out quickly, is a fun spin on using ...
ASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”
StrategyAfter a challenging first half of the year, eager attendees and exhibitors at the indus...
Everen Brown Reflects on 50 Years in Promo (With More To Come)
The distributor looks back on a career tha...
Decorating Roundup: Inkcups Updates Helix ONE Direct-to-Object Printer
Plus, Stahls’ has released its latest fanw...
Counselor State of the Industry 2025: Negative Attitudes Toward Promo
Being creative and consultative helps dist...
Counselor State of the Industry 2025: Buyer Preferences
Distributors are spending smarter on clien...
Counselor State of the Industry 2025: Tariffs
From price increases to lagging sales, dis...
Counselor State of the Industry 2025: Projects Taking Longer
Onerous service agreements, growing client...
Counselor State of the Industry 2025: Choosing Suppliers
StrategyDistributors may not be expanding their vendor list, but they are welcoming suppliers w...
Counselor State of the Industry 2025: Expanded Services
StrategyDistributors are finding ways to grow by expanding their offerings to capture and conso...
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Counselor State of the Industry 2025: Distributor Snapshots
StrategyThese snapshots identify key characteristics within five distributor revenue classes.
Counselor State of the Industry 2025: Sourcing Beyond China
StrategyHow will volatility impact four of the biggest industry-wide trends?
Counselor State of the Industry 2025: Labor
StrategyA strong talent pool has eased hiring woes for suppliers seeking salespeople and office...
Counselor State of the Industry 2025: Made in USA
StrategyMade-in-USA suppliers are enjoying an immense boost, but what does the future hold for ...