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Strategy

T-Shirt Takeover: Heavyweight Tees Dominate the 2020s
T-Shirt Takeover: Heavyweight Tees Dominate the 2020s
Strategy

This retro-inspired apparel category burst onto the fashion scene last decade and has c...

Don’t Risk It: Essential Product Features for Event Sales
Don’t Risk It: Essential Product Features for Event Sales
Strategy

It's true what they say: you get what you pay for . Don't risk your clients'...

ASI Chicago 2024: Level Up Your Self-Promo Game

During an Education Day session at the sho...


ASI Chicago 2024: Digital Tools & Mental Tricks To Get Creative

Bill Petrie explained how originality and ...


Apparel Lessons From Nike and Lululemon’s Olympic Collections

If these styles are good enough for the bi...

How To Build Strong Relationships With Nonprofits
How To Build Strong Relationships With Nonprofits
Strategy

Understanding mission, demographics and budget are key for distributors working in this...

Blobfest 2024: Merchandising a Monster
Blobfest 2024: Merchandising a Monster
Strategy

See the branded merch that local venders sold out of at the 25th annual Blobfest, a Pho...

How Distributors and Suppliers Can Use Contract Decorators for Difficult Jobs
How Distributors and Suppliers Can Use Contract Decorators for Difficult Jobs
Strategy

Promo firms that decorate in-house often outsource decoration jobs that might be expens...

Decorating Roundup: Arcus Releases Grand Format Sublimation Printer
Decorating Roundup: Arcus Releases Grand Format Sublimation Printer
Strategy

Also, Epson won design awards for an array of products, and Pacific Emblem offers glow-...

Bookfluencers Spur Demand for Novel Branded Merch

A huge network of online readers is eager ...


How Nearshoring in Mexico Is Revolutionizing Quick Turn Headwear

Ordering quality, custom headwear...


How To Provide Pre-Inflation Pricing To Your Event Clients

Don't let inflation being up get you...

How AI Is Changing SEO & Digital Marketing

Google has rolled out AI-generated summari...


Canadians Search for Stalwarts, Seasonal Items & Surprises in First Half of 2024

ESP data from Q1 and Q2 shows top searches...


Typo Gaffe on PA Highway Sign Hammers Home the Importance of ‘Proof-Before-Printing’

The sign temporarily guided drivers on I-9...

White Castle Enters ‘Borderlands’ With Augmented Reality Packaging
White Castle Enters ‘Borderlands’ With Augmented Reality Packaging
Strategy

The quick-service chain has partnered with Lionsgate to promote the Borderlands film ad...

Send Us Your Products for August Showcases
Send Us Your Products for August Showcases
Strategy

Featured items will receive free editorial exposure on ASICentral.com.

Decoration Roundup: Roland DGA Announces North American Availability of New UV-LED Printers
Decoration Roundup: Roland DGA Announces North American Availability of New UV-LED Printers
Strategy

Also, NameBadges International shares new products, and EasyCut Studio launches a new v...

Affordable Favorites: Useful & Unique Products With Mass Appeal
Affordable Favorites: Useful & Unique Products With Mass Appeal
Strategy

Maximize your client's ad spend and the value you bring them with practical products...

10 Lucrative Markets To Target for Lanyard Sales
10 Lucrative Markets To Target for Lanyard Sales
Strategy

Looking for  lanyard sales opportunities ? These  10 profitable sectors  are the...

How To Get Full-Color Graphics Printed Faster With More Functionality
How To Get Full-Color Graphics Printed Faster With More Functionality
Strategy

Introducing the  Surge 600  and  Surge 900 : a series of  entry-level flatbed inkjet...