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Strategy
ASI Chicago 2025: Sell to Different Generations
StrategyConnect with buyers based on their generational cohort to close more sales, said Dave S...
ASI Chicago 2025: Strategies To Influence People (in a Good Way)
StrategyEducation Day speaker Mimi Brown dispelled myths about decision-making and revealed how...
ASI Chicago 2025: Opportunities in the Print Industry
Dave Leskusky, president of PRINTING Unite...
ASI Chicago 2025: Counselor’s Advisory Board Shares Growth Strategies
A trio of distributor leaders gave tips on...
ASI Chicago 2025: Reach Customers With Facebook and Instagram Ads
Janet Johnson of the Janet E. Johnson Agen...
6 Ways To Get Creative With Direct Mail for Fall
StrategyPrint is uniquely positioned to take advantage of the emotion, color and opportunity of...
Go Beyond Basic DTF With Mixed-Media Designs
StrategySpecial-effect heat transfer vinyl works best as a complement to direct-to-film transfers.
New Physical Music Format Showcases Print’s Value as a Collectible
StrategyThe KitAlbum bridges the CD era and streaming era, and uses print as part of the appeal.
Pride-Related Promo Searches Decline as Brands Scale Back
StrategyThe number of ESP searches for products related to Pride and the LGBTQ+ community betwe...
Canadian Distributors Search for Classic Categories, Promo Stalwarts in ESP Amid Q2 Economic Uncertainty
Meanwhile, searches for “made in Canada” f...
Decorating Roundup: World Emblem Launches 3-D Foam Direct Embroidery
Plus, DTG Connection has rebranded as Prin...
The Bottle Station Improves Accessibility for People With Limited Mobility
The product secures items to surfaces, mak...
Labubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity
The mystery box concept comes with an elem...
How To Future-Proof Customer Communications With AI & Personalization
PRINTING United Alliance recently hosted a...
The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance
The Yankees announced a new bobblehead of ...
Common UV Printing Myths Debunked
StrategyWith its high-quality output and ability to print directly on a variety of objects, UV ...
How To Create the Ultimate Print-on-Demand Experience for Customers
StrategyThink of yourself as a “fulfillment solutions provider,” rather than a printer or promo...
Sponsored Content
Bolder, Brighter, Better: How To Improve Your Inkjet Printing With JETbright
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How To Make the Sale for American-Made Blankets
Crafted with comfort and style, U.S.-made blankets from American Blankets by...
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3 Situations When You Should Sell Imported Products
To import or not to import - that is the question. While tariffs may have made...
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2025 Premium Gift Guide: Sell High-End Headwear To Win Holiday Sales
When your clients need holiday gifts that impress , there's no better option...
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Seattle’s ‘Birthplace of Grunge’ Brings Screen Printing In-House To Meet Merchandise Demand
StrategySeattle’s Central Saloon hosted Nirvana’s first Seattle show. Now, the legendary bar an...
Oowee Products’ Inclusive Hiring of Autistic Adults Is a ‘Win-Win’
StrategyThe promotional products supplier, which manufactures leather goods in the U.S., has be...
TravelChair Products Featured on ‘Good Morning America’
StrategyA range of outdoor chairs and a table from the supplier were included in the show’s “De...
Companies Hand Out Promo to the Thousands of Attendees at Philadelphia’s Juneteenth Event
StrategyThe annual event featured more than 100 vendors, a 1.5-mile-long parade and a music fes...