Strategy

Kicking Off the Holiday Season With Branded Merch

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Limited-edition snow globes, boxy sweaters and cookie-scented lotions are among the man...

Decorating Roundup: Advances in Apparel Printing

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Equipment manufacturers offer an array of new models for decorators.

Decoration Suggestions for Fashion-Forward Spiritwear

From big-ticket project requests like...

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Apparel Fabrics for Collegiate Wear & Gameday Gear

The key to successful collegiate wear...

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Your Path to Increased Profit: Dynamics of a Family-Owned Business

There are many positives of working with f...

ScreenBroidery Launches ‘Swag for Humanity’ Online Store

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The Indiana distributor wanted to lean into sustainability-focused products for its new...

Eye on AI: Just What Is a MerchBot?

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In this Q&A, industry veteran Ron Friedman dishes on a new AI-driven offering he says c...

5 Sales Tasks for the New Year

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Start 2024 off right by addressing these five areas of your selling routine.

End-of-Year Sales Opportunities for Event Essentials

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While 2023 might be coming to a close, the mad dash for  end-of-year orders  is just...

Better Cotton Launches Traceability Solution

The sustainability initiative, which count...

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1% for the Planet Crosses $500M in Giving

The organization, which helps facilitate d...

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Top Tips for Goof-Proof Sticker Orders

Interested in stickers? Make sure you get ...

H&M Teams Up With Coloreel for Personalized Embroidery

Plus, Roland DGA wins awards for its print...

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Q&A: PCNA Execs Discuss Meeting Clients’ ESG Goals

Definitions of sustainability and environm...

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This Week’s New Suppliers: Make an Impact

Discover creative products from new ASI su...

Brighten Up Campaigns With Butter Yellow

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The runway favorite is poised to trend at retail and in wholesale circles in the new year.

Send Us Your Products for December Showcases

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Featured items will receive free editorial exposure on ASICentral.

Editor’s Picks: Ubiquitous Key Chains & Key Tags

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These versatile, cost-effective and indispensable branded items carry a client’s messag...

Prepare for End-of-Year Orders: 2023 Simply Gifts Catalog

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The busy holiday sales season can feel overwhelming, but SnugZ USA (asi/88060) is...

Counselor Power 50 2023

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The promo industry is evolving – and these are the leaders and forward-thinkers driving...

Your Path to Increased Profit: The Buck Stops With You

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As a small-business owner, certain tasks require your involvement and can’t be delegate...