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Strategy

This Week’s New Suppliers: Bringing Back the Basics
This Week’s New Suppliers: Bringing Back the Basics
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Discover creative products from new ASI suppliers.

End-of-Year Apparel Gift Guide: Premium Retail Brands That Impress
End-of-Year Apparel Gift Guide: Premium Retail Brands That Impress
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Holiday apparel  is meant to impress, which means  premium retail brands  should be...

The Blueprint to Improving Promo’s Convoluted Order Process

Miscommunications, lack of updates, incomp...


How to Change the Industry’s ‘Brandfill’ Reputation

By collectively improving and better demon...


Can the Promo Industry Go Plastic Free?

Seemingly impossible, there are ways the i...

From Trained Raccoons to Private Islands: 3 Offbeat Sustainability Initiatives
From Trained Raccoons to Private Islands: 3 Offbeat Sustainability Initiatives
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Brands are going to extremes to show off their eco-friendly efforts.

The Path to Getting Out of China
The Path to Getting Out of China
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Even as the practice of diversified sourcing spreads, the path out of China remains a l...

Phillies Fans Set a Merch-Buying Record After Reaching World Series
Phillies Fans Set a Merch-Buying Record After Reaching World Series
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The club’s rabid fan base purchased team-branded pennant-clinching/World Series gear at...

Use These Ideas From the World’s Biggest Companies to Improve Diversity
Use These Ideas From the World’s Biggest Companies to Improve Diversity
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The promo industry needs to boost its diversity record. These successful ideas from com...

This Week’s New Suppliers: Branding Like a Boss

Discover creative products from new ASI su...


DTF Transfers: See What All the Buzz Is About

If you're tuned into decorating apparel,...


3 Tips for Job Seekers as Pay Transparency Movement Grows

A New York City law making it mandatory fo...

Q&A: How to Be a More Empathetic Leader

Contrary to popular belief, empathy in lea...


3 Easy Ways to Reduce Your Company’s Energy Use

Making sustainable changes to your busines...


SnugZ USA 2022 Gift Catalog

Prepare your end-of-year sales...

Decorating Equipment Roundup From PRINTING United
Decorating Equipment Roundup From PRINTING United
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The Las Vegas trade show featured vendors for the entire spectrum of printing categorie...

ASI Announces Winner of Intern Video Contest
ASI Announces Winner of Intern Video Contest
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Participants in the summer program were invited to submit short videos to offer insight...

This Week’s New Suppliers: Promo Fun
This Week’s New Suppliers: Promo Fun
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Discover creative products from new ASI suppliers.

5 Supplier Services You Shouldn’t Go Without
5 Supplier Services You Shouldn’t Go Without
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A new year will be here before you know it, making now a great time to take stock of...

How to Reach New Clients With New Products
How to Reach New Clients With New Products
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Looking to tap into new markets and make new client connections ? These products...

4 Tips for More Effective Meetings
4 Tips for More Effective Meetings
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A new study found that companies can save an estimated $25,000 a year per employee by c...