Strategy

Make a Splash With the Mermaid Trend

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End-buyers looking for a touch of whimsy can hitch a ride on a growing fad among celebr...

Stat Spotlight: Consumers Care About Sustainability Claims

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A joint study by NielsenIQ and McKinsey found that products making ESG-related claims h...

This Week’s New Suppliers: Elevated Branding

Discover creative products from new ASI su...

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3 Trends To Target Gen Z

Savvy and quirky, Gen Z loves technology a...

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Editor’s Picks: Fundamental Polos & Golf Accessories

There are ample opportunities for branded ...

Decorating Roundup: Education, Equipment & Supplies

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Equipment and material suppliers roll out new features to ramp up production.

Joe’s Promo Picks: Welcome New Hires

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Bundle together unique, functional items that show appreciation to companies’ newest te...

Fact vs. Fiction: Debunking 5 Decorated Apparel Myths

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The advancing pace of technology and innovation is turning standard apparel decoration ...

7 Tips for Beating the Winter Blues

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The cold months can be long and, yes, depressing. But they don’t have to be. Here’s how...

Get in on the #StanleyCup Trend

A 40-oz. stainless-steel tumbler is taking...

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The Best Decoration Techniques for CVC Jersey

When selling affordable apparel such as...

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CVC Jersey/Cotton: Top Styles To Sell Your Clients

CVC and cotton apparel just got a major...

Send Us Your Nominations for the 2023 Counselor Awards

Here’s your opportunity to share your opin...

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Promotions Planner: On the Job

Start presenting ideas to clients for camp...

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Trend Alert: Go Big With Oversized Bags

The large accessory is back in vogue, and ...

This Week’s New Suppliers: Boost February Sales

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Discover creative products from new ASI suppliers.

Editor’s Picks: Prominent Banners & Flags

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They dot the landscape to announce sales, provide direction and celebrate accomplishments.

Culture Studio Shares Tips for Expanding Your Business

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The Chicago-based apparel decorator recently opened a second location in Daytona Beach,...

One Model, Six Outfits and Decades of Fashion Trends

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Fashion is looking to the past to chart its future.

Emblematics Switches to Compostable Bags

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The supplier says it’s phasing out traditional polybags to package its branded lapel pi...

Editor’s Picks: Protective Bandannas & Neck Gaiters

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These accessories are fast becoming versatile branded items that fit many different nee...