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Strategy

Study: 78% of Americans Can’t Define ‘Greenwashing’
Study: 78% of Americans Can’t Define ‘Greenwashing’
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That’s one of the findings in a new Morning Consult report on consumers’ attitudes abou...

Case Study: Microsoft Plants 60,000 ‘Carbon Mitigation Powerhouses’ as Part of Swag Gift
Case Study: Microsoft Plants 60,000 ‘Carbon Mitigation Powerhouses’ as Part of Swag Gift
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Top 40 distributor Corporate Imaging Concepts helped the technology company put togethe...

WGSN Names ‘Apricot Crush’ Color of the Year for 2024

The trend forecasting company says the “re...


This Week’s New Suppliers: Life Made Easier

Discover creative products from new ASI su...


Promo Campaign Awards

The industry’s versatility is back on disp...

10 Healthcare Prospects to Target for Promo Sales
10 Healthcare Prospects to Target for Promo Sales
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Aching for more healthcare sales? We've got your prescription for profits right...

Distributor Checklist: Ask the Right Questions for Proactive Promo Sales
Distributor Checklist: Ask the Right Questions for Proactive Promo Sales
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Don't sit around and wait for sales to come to you. Instead,  be proactive  and ask...

Podcast: How to Survive the End-of-Year Sales Rush
Podcast: How to Survive the End-of-Year Sales Rush
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When the weather starts to get cold, you know what that means: the end-of-year sales...

Wet-It! Sponge Cloths Allow Consumers to Ditch the Disposables
Wet-It! Sponge Cloths Allow Consumers to Ditch the Disposables
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A common product in Sweden, the absorbent cloths replace around 17 paper towel rolls du...

The Campaign: Creating a Branded Backpack for More Than 10,000 Amazon Employees

Hitex Marketing Group, a Miami-based distr...


This Week’s New Suppliers: Groovy Gadgets

Discover creative products from new ASI su...


Supply Chain Solutions: How to Avoid Delays & Meet Deadlines

Supply chain issues are, unfortunately,...

Good, Better, Best: The Secret to Displays & Signage Sales

While most people are familiar with...


Next Level Apparel Highlight: Sueded Collection

One collection in the Next Level Apparel...


Loungewear Lifestyle: How to Market & Sell Blanks Ready To Be Branded

Before 2020, loungewear was for just...

Decorating Design Details: Techniques & Tips for Success
Decorating Design Details: Techniques & Tips for Success
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In the world of promotional apparel, there are many options for decorating...

Back-to-School Sales Guide: 5 Hard Goods in High Demand for Education
Back-to-School Sales Guide: 5 Hard Goods in High Demand for Education
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In-person class is back in session! It's time to sell hard goods for those hard...

4 Ways to Make Halloween’s Epic Comeback Count
4 Ways to Make Halloween’s Epic Comeback Count
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The spooky holiday is expected to be huge this year – and promotional products pros can...

Commentary From ASI CEO Tim Andrews: We Can Be Both Pro-Promo & Pro-Planet
Commentary From ASI CEO Tim Andrews: We Can Be Both Pro-Promo & Pro-Planet
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Amid more anti-swag rhetoric, it’s important to remember our industry can have a positi...

57 Reasons to Wear Secondhand Clothes
57 Reasons to Wear Secondhand Clothes
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Heinz found a clever way to rebrand the dreaded ketchup stain, a tongue-in-cheek hotlin...

This Week’s New Suppliers: Classic Promo for All
This Week’s New Suppliers: Classic Promo for All
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Discover creative products from new ASI suppliers.