Strategy

Boost Your Sustainability Knowledge With These Classes

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ASI University offers an array of webinars on how growing greener and focusing on socia...

Tech Roundup: The Race for Augmented Reality

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Meta, Google and Snap are among the many companies aiming to bring augmented and mixed ...

Festivals, Sports & Concerts: The Return of Large-Scale Events

After two years of postponements, cancella...

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This Week’s New Suppliers: Promo Opportunities

Discover creative products from new ASI su...

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The Campaign: An Earth Day Mailer for Ralph Lauren

Edna Hall of Harper + Scott spearheaded th...

Editor’s Picks Showcase: Practical Multifunctional Pens

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The traditional pen is a favorite among end-users of promotional products across many i...

Podcast: How to Supercharge the Sales Process With Better Apparel Decoration

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Imagine what the impact on your distributorship would be if you could say "yes" to...

Promotions Planner: Last of Summer Sun

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Start presenting ideas to clients for promotions centered on August observances.

Q&A: Program Aims to Drive Forced Labor Out of Cotton Production

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Patricia Jurewicz, CEO of the Responsible Sourcing Network, explains how her nonprofit’...

Infographic: A Growing Interest in Sustainable Products

Across generations, consumers have been se...

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This Week’s New Suppliers: Everyday Goodies

Discover creative products from new ASI su...

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Mid-Year Review: 10 Drinkware Styles In High Demand

Drinkware is always in high demand -...

4 Emerging Product Trends & How to Start Selling Them

Promo trends change often - are you up...

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Vlog: The Original CVC - Top Athleisure Trends to Watch

If there's one promo trend that isn't...

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Unlock the Promo Potential: How to Provide Clients Uniquely Custom Bandannas

There's more to promotional bandannas...

Winning Sports Uniforms

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From youth and high school teams to college intramurals and adult leagues, this market ...

ASI, Promo Industry Raise Nearly $86,000 to Help Ukraine

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The money will be used to help Red Cross workers deliver aid to Ukrainians in need.

7 Product Categories You Must Decorate for Full-Color Profits

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Product decoration just got even easier. No longer do you need two different machines...

The 3-Step Method to Overcoming Resistance to ‘Change’ in Your Promotional Products Business

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We resist change for all kinds of reasons.  Chief among them is not our ...

Writing a More Sustainable Future

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Award-winning penmaker Uma wants promo distributors to buy less and buy better.

This Week’s New Suppliers: To-Go Gems

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Discover creative products from new ASI suppliers.