Strategy

Joe’s Promo Picks: Travel Accessories

Web Exclusive

Those heading out on trips this summer and fall are sure to appreciate these essential ...

Chapter 2: Next Level Apparel’s Brand Elevation - A Recalibrated Brand Story

Web Exclusive

The wait is over! We covered Chapter One of Next Level Apparel's (asi/73867)...

Athleisure Trends: Must-Have Colors, Fits & Performance Features

If there's one promo trend that isn't...

---

Behind the Scenes: “The World Is Our Ocean” Sustainable Collection Photo Shoot

The sound of crashing waves was calling...

---

How to Offer Embroidered Patches With Only a Heat Press

A thread and needle is one of the most...

Case Study: Creating Sustainable Swag Bundles

Web Exclusive

Chicago-based distributor iPromo has been finding success with curated boxes stocked wi...

The Bright Side: US Open Merch Sold From Brookline Pro Shop to Benefit Charity

Web Exclusive

It’s a great example of using branded merchandise for altruistic ends.

Promo Firms’ Ukrainian Fundraisers

Web Exclusive

Here’s where you can donate to industry charity initiatives for Ukraine, including ASI’...

Vital Health & Wellness Products

Web Exclusive

Employee health programs have been a staple in corporate America for years. And while P...

Sales Spotlight: One Product You Can Sell to Any Client

One promotional product, endless sales...

---

4 Sustainability Success Stories From Big Brands

These corporate leaders are taking proacti...

---

How Self-Limiting Beliefs Sabotage Change in Your Promotional Products Business (Resisting Change Series, Part I)

Change is not a one-and-done...

This Week’s New Suppliers: Must-Have Appreciation Gifts

Discover creative products from new ASI su...

---

The Promo Distributor’s Guide To Selling Sustainability

The demand for sustainable products is...

---

Introducing Draft Top®: The Perfect Promo for Spring & Summer Sales

There's a new promo in town just in time...

Six Telltale Signs of Greenwashing

Web Exclusive

Many brands have been called out for exaggerating or misleading consumers about the sus...

5 Case Studies in Reducing Packaging Waste

Web Exclusive

Get inspired by how these companies – in the promo industry and beyond – are making mor...

It’s Time for Promo to Fully Embrace Sustainability

Web Exclusive

The industry can’t ignore it any longer, which is why ASI Media is launching Promo for ...

Alternative Apparel Meets Recycled Polyester Goal

Web Exclusive

The company, part of HanesBrands, no longer uses virgin polyester in any of its fabric ...

Handy Coolers & Lunch Bags

Web Exclusive

Whether they’re taking lunch to school or the workplace, or hauling snacks and beverage...

Excitement Builds in Promo Industry for Sales Travel

Web Exclusive

Exclusive survey results from ASI indicate that the majority of reps are eager to see c...