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Strategy
A Deep Dive Into Aquarium Gift Shop Promos
Web ExclusiveAt the Mystic Aquarium in Connecticut, I spied several excellent branding trends worth ...
This Week’s New Suppliers: Summer Staples
Web ExclusiveDiscover creative products from new ASI suppliers.
Would You Wear a Dress Made of Cocoa Bean Husks?
Whether it’s sneakers made of apple leathe...
5 Things Promo Can Learn From High-End Fashion
Many consumers will pay top dollar for the...
How to Decorate Hard Goods with Pressure-Sensitive Emblems and Patches
Chances are you've been asked to...
State of the Industry 2022
Web ExclusiveEven as the promo industry confronts a host of difficult challenges, our exclusive repo...
SOI 2022: Something’s Always Wrong: Why Order Errors & Delays Are So Prevalent
Web ExclusiveRestless distributors and handcuffed suppliers are dealing with the fallout of orders t...
SOI 2022: Top Products Turn Back the Clock
Web ExclusiveOld favorites came back strong while the darling of 2020 predictably plummeted.
SOI 2022: Companies Cope With Tight Labor Market
Web ExclusiveSuppliers and distributors are paying more to find good employees, but the situation is...
SOI 2022: Ups and Downs for Top Markets
The wild swings that came with the pandemi...
SOI 2022: ‘It Feels Like Everybody Is Buying’
Good news: clients are very eager to spend...
SOI 2022: A Greater Focus on Sustainability
Distributors are increasingly interested i...
SOI 2022: Distributor Overseas Expansion Back on the Rise
Temporarily sidelined by the pandemic, dis...
SOI 2022: Made in the USA Emerges as the Preferred Choice
Since the start of the pandemic, distribut...
Charles River Apparel: A Legacy of Quality
For nearly 40 years, Charles River...
8 Winning Promos for Summer Game Day Giveaways
Web ExclusiveWith sports fans returning to stadiums in droves, these promotional products are sure t...
Exclusive Counselor State of the Industry Report: ASI Media’s Michele Bell & Nate Kucsma Join commonsku’s Bobby Lehew
Web ExclusiveASI Media's Michele Bell & Nate Kucsma will join commonsku's Bobby...
Sponsored Content
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How To Gain a Competitive Edge With New & Trending Products
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Plan Now for 2026: Sales Tips To Start the Year Strong
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Infographic: Get on Board With Charcuterie
Web ExclusivePerennially popular, food gifts gained even more steam during COVID, with meat and chee...
How to Turn Your Logos Into Embroidery
Web ExclusiveEmbroidered logos can elevate promotional apparel, but it’s important to design for the...
Supplier Family Business of the Year 2022: Shelbyville Pencil Company/Shepenco
Web ExclusiveApproaching its 90th year, this fourth-generation, family-run firm is honored for its d...
Bess Cohn Humanitarian of the Year 2022: Ben Grossman, SwagCycle & Grossman Marketing Group
Web ExclusiveThe Massachusetts man started an initiative that keeps unused and unusable promo items ...