Strategy

2022 Event Sales Planner: Top Products, Target Customers & Trends to Watch

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Wouldn't it be nice to have your own personal sales planning assistant? Well,...

Stand Out From the Sales Competition

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In a crowded industry, it’s imperative that you differentiate yourself and the products...

LinkedIn Launches Podcast Network

The business-focused social media site is ...

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Joe’s Picks From ASI Fort Worth: Recognition Pieces

Product Editor Joe Haley spotted these ite...

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Consider Logoed Patches to Upcycle Apparel Misprints

A Spokane, WA-based decorator explains how...

98% of Consumers Plan Social Shopping in 2022

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Younger shoppers are more likely to use visual-heavy networks like Instagram, TikTok an...

This Week’s New Suppliers: Trade Show Favorites

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Discover creative products from new ASI suppliers.

Personal Care Essentials

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These items are sure to appeal to health- and wellness-focused clients and their end-us...

The Super Bowl Tapped My Soft Spot for ’90s, Y2K Nostalgia

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Marketers know that millennials like me are reminiscing to escape from the difficulties...

Commit to Mindfulness

Recognizing the power of the present momen...

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Promo’s Opportunities With Cruise Industry Could Be on the Rise

The cruising business was hard-hit by the ...

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This Week’s New Suppliers: Q2 Favorites

Discover creative products from new ASI su...

EcoPlum Achieves B Corp Certification

The distributor in New York City joins a g...

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Trendy BBQ & Tailgate Products

These items are a win-win: They’ll liven u...

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The Pay Transparency Movement Is Growing – And That’s a Good Thing

A law in New York City will require employ...

The Bright Side: Terry Town Raises Nearly $15,000 for Charity

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The San Diego, CA-based promo products supplier donated a portion of sales of a popular...

Report: Not All Organic Cotton Is Actually Organic

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There’s significantly more organic cotton coming out of countries like India than there...

Qualify Your Sales Leads

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Don’t spend time and resources nurturing leads that will never turn into paying custome...

Podcast: Distributor Tips & Tricks - Time-Saving Apparel Sales Shortcuts

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We all wish there were more hours in the day. Thankfully for distributors, there can...

Joe’s Picks From ASI Show Fort Worth: On the Road Again

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Product Editor Joe Haley found a few products on the show floor that are perfect for up...

Does Your Company Qualify for Counselor’s Top 40 List?

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If your company did over $20 million in 2021 North American promo product sales, it may...